When you think of short-form video marketing, chances are that Vine and Instagram are the first two services that come to mind. YouTube wants to change that. With its August release of MixBit, YouTube has stormed into the short-form video scene with a massive twist. Original videos uploaded to MixBit can be up to 16 seconds in length, but now other people have the chance to edit and add up to 256 clips to the original MixBit, creating an hour long video. Whether your video is public or private to friends only, others will have the ability to add to the conversation. It’s a simple way for everyone to become a video creator. Continue reading “YouTube Steals the Show with MixBit Release”
Pinterest is a very visual site. The most successful influencers on the website are those who are able to create the most engaging type of content for Pinterest. The site works best for marketers, companies and brands that are able to take advantage of every opportunity available to use video and image-centered content. Here are five reasons why it’s important to include videos in a Pinterest campaign. Continue reading “Five Reasons Why it’s Important to Include Videos on Pinterest”
One of the most useful features for video creators on YouTube is the annotations feature. This allows creators to highlight certain text or links within a video. Unfortunately, not all creators know how to use annotations appropriately or effectively. As a result, many people find annotations annoying. But when implemented properly, annotations are a win-win for creators and consumers. Continue reading “The Effectiveness of Using YouTube Annotations”
With all major airlines clamoring for recognition through television ads and social media, it’s no wonder that many airlines are revisiting their online marketing plan. Consider the fact that Virgin America Airlines, Southwest Airlines, Emirates, and many others have turned to YouTube to focus their marketing needs. As the second largest search engine in the world, YouTube provides many opportunities for advertisers seeking to take advantage of viral content while building their own online hub. Continue reading “Lessons from Airline YouTube Marketing in 2013”
With Facebook as the largest social media site on earth and YouTube the second largest search engine in the world, many brands are wondering which platform they should focus their marketing efforts on. While it’s best to invest in as many avenues as possible, each platform has different benefits depending on the goal of your brand’s advertising campaign. Since it’s impossible to fully invest in more than one platform, which one should get your primary attention? Continue reading “Facebook Videos Vs. YouTube: Who Has the Higher ROI?”
When we think of video content from YouTube, we often think about what it takes to get a video to go viral. There are some cases, however, where going viral isn’t a good thing. Instead, the video creator decides to upload a private YouTube video for professional use. While private YouTube videos have long been an option for families and users wanting to share personal content, private videos for professionals have been a growing trend. Even if resources and time were spent to create a quality video, many professionals prefer to have the videos uploaded privately onto YouTube. Continue reading “Why Professionals Are Using Private YouTube Videos”
[vc_row][vc_column][vc_column_text]YouTube is the second largest traffic generator in the world – trailing Google.
YouTube allows users and organizations to control their visual media, so it’s the perfect avenue to tell a story and establish your brand. Videos such as Kony 2012, created in 2012 and garnered more than more than 100 million views, are stark reminders of how impactful social media can be. It demonstrates the massive positive influence nonprofits can have online.
Here are three reasons why nonprofits should unlock and thoroughly utilize the power of YouTube:
[/vc_column_text][vc_tta_accordion][vc_tta_section title=”1. Videos tell a story.” tab_id=”1599490699625-ac6a02c8-6fe6″][vc_column_text]Unlike written content, videos have the ability to immediately engage your audience and expand on your topic using both audio and visuals. The visual aspect mixed with auditory elements make video the most effective media when it comes to narrating a nonprofit’s story, and the goal that they hope to accomplish. Videos garner more engagement and are more likely to be reviewed by your audience than long memos or White Papers.
Listen to the incredible stories about serendipitous science in this Golden Goose Awards 2019 video that we created for the American Association for the Advancement of Science’s annual ceremony.[/vc_column_text][/vc_tta_section][vc_tta_section title=”2. It’s free!” tab_id=”1599490699648-e93d1fee-602e”][vc_column_text]Using a free platform like YouTube is an effective way to get a message out while saving on cost. Nonprofits have greater upload abilities as well – YouTube makes it easy for nonprofits to add a call-to-action to the video and link to Google’s Checkout “Donate” page. Can you say streamlined?[/vc_column_text][/vc_tta_section][vc_tta_section title=”3. They can go viral.” tab_id=”1599491148848-4c298abc-acb7″][vc_column_text]Videos have a greater chance of going viral and being passed around than an article or downloadable. Nonprofits seeking to build awareness and fundraise should take advantage of every opportunity available to go viral. While not every video will gain recognition similar to Kony 2012, YouTube uploads tend to receive more shares, likes, and comments than videos on other platforms. Viral may not always mean generating 2 million views, but if you’re a local nonprofit, for example, you may have a more subtle goal of capturing 2,000 views and generating buzz within the community. These metrics, along with others, are trackable within the platform, so you can see the impact of the content.
Check out this video we made for the Council for Interior Design Qualifications, to explain the importance of becoming a certified interior designer.[/vc_column_text][/vc_tta_section][/vc_tta_accordion][vc_column_text]
As mentioned previously, YouTube provides some extra benefits for nonprofit organizations. Here’s a brief list of valuable resources designed just for nonprofit organizations. Reference these when you’re ready to start the video production process & begin telling your story to the world.[/vc_column_text][vc_tta_accordion][vc_tta_section title=”Google for Nonprofits” tab_id=”1599491301126-21513118-a7c1″][vc_column_text]This particular site is dedicated to getting Google solutions & products in the hands of non-profit organizations. The site unlocks access to apps, YouTube premium access and grants. Check out this page first and get a sense of the entire suite of services available for your organization.[/vc_column_text][/vc_tta_section][vc_tta_section title=”Application for Google Nonprofits” tab_id=”1599491301160-ba600ed6-b619″][vc_column_text]If you’re interested in Google’s program, access this site for eligibility requirements and to get the application process started.[/vc_column_text][/vc_tta_section][vc_tta_section title=”DoGooder Video Awards” tab_id=”1599491373714-6e07d6fa-0d95″][vc_column_text]These awards are a great way to get some inspiration from other organizations. I find that it’s always helpful to see what other types of videos resonate with audiences.[/vc_column_text][/vc_tta_section][/vc_tta_accordion][vc_column_text]Need more inspiration? Check out some of our work with non-profits and hear about their experience with video production![/vc_column_text][/vc_column][/vc_row]
YouTube is the 2nd largest search engine in the world, and businesses should be taking advantage of video content! Because of the viral nature of the internet, more and more businesses are using video content to help grow brand awareness and develop their story. YouTube is an unusual platform in that it doubles as both a search engine and social network. While YouTube marketing can’t replace tradition online efforts such as SEO and site optimization, it has the potential to play an incredible part in your overall marketing strategy, if implemented properly. Continue reading “3 Businesses That Succeed on YouTube”