Video Marketing Strategy



Unfortunately, producing video content isn't like Field of Dreams: just because you build it doesn't mean they'll come. With so much noise in the market - it's more challenging than ever to get the right message in front of the right audience at the right time. We've been navigating the shifting tides of video marketing for twenty years and are ready to share our experience with you. We partner with your team to understand your audience, what they care about, understand where they're watching your videos, and craft custom videos that make shift happen.


Develop a Strategy

It's critical that you understand the purpose of every video you create, so we help you set SMART goals. We can only make shift happen if we know where you're aiming to go.

Design Your Plan

You don't have endless time and limitless budgets. One day, maybe... but not yet. That's why we collaborate with your team to evaluate your budget and design a document outlining a strategy that works for you.

Distribute Your Video

What's the point of producing your videos if no one sees them? Our team works with you to craft stories intentionally designed for the platform they appear on.

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Frequently Asking Questions

For those starting from scratch, our Video Marketing Strategy option allows us to develop a comprehensive plan from the ground up, ensuring every aspect of the video aligns with your goals. On the other hand, our Video Production option is designed for those with a vision in mind already. With this option we will take your ideas and turn them into a video!

In strategy, having diverse voices is crucial, but too many can lead to complications. We suggest involving 3-4 team members from various departments or areas of expertise for a balanced approach.

When it comes to crafting a strategy for your video, we typically allocate 2 to 4 weeks. Once the strategy is in place and approved, we transition into the video production phase, where we execute the plan we've outlined. This production process usually spans 8 to 12 weeks, involving tasks such as filming, editing, sound design, graphics integration, and final touches.

Work with us on your video marketing strategy

We have worked on over 1,500 different video production projects. Let’s work together to make shift happen.

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