August 6, 2020
[vc_row][vc_column][vc_column_text]After a successful virtual event, Iona Senior Services wanted to maintain those special relationships that are more easily built during in-person events. 522 collaborated on a post-event thank you video that expressed the people inside the organization and their passion for the mission and the community. Great! You promoted your event and drove registration – […]
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August 6, 2020
[vc_row][vc_column][vc_column_text]522 collaborated with Iona Senior Services to prepare their annual giving luncheon that would have been in person if not for the pandemic. It was a new journey for both IONA Senior Services and their potential supporters. By providing an emotional appeal with examples of real-life experiences provided through services, we created an invitation to […]
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August 6, 2020
[vc_row el_id=”next”][vc_column][vc_column_text]The Water Environment Federation converted the largest conference for water professionals in North America, WEFTEC, to a virtual format, WEFTEC Connect. 522 collaborated with WEF to create an event teaser with one goal – drive registration among their audience. We used an approach that included imagery, music, scripting, and animation, to help remind the […]
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June 27, 2018
Often times folks newer to video think that because we have a ton of higher profile brands on our website, that they won’t be able to afford us. That’s not certainly not the case, but it is certainly a common concern. I mean, considering that the average Super Bowl ad costs $5.5 million, it’s no wonder […]
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December 19, 2017
[vc_row][vc_column][vc_column_text]ou get it: corporate video helps you connect with employees, clients, and customers alike. But for whatever reason, the videos your team produces are, well… average at best. But you can’t quite put a finger on the reason why. Sure, some things are out of your control, but let’s take a look at what you […]
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May 22, 2016
“If you fail to plan, you are planning to fail.” I try and take Benjamin Franklin’s reminder into consideration with any undertaking — personal or professional, big or small. Of course, the higher the stakes, the more important the planning process becomes. If I sign up for a 50-mile race without following a carefully-planned training […]
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April 29, 2016
Shoot day is one of my favorite parts of the entire video process. Being on-set getting to interact with the client, working with the creative team and watching them do what they do best, conducting interviews and executing the vision we’ve worked so hard on developing is, yes, hard work, but exciting, rewarding and just […]
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April 24, 2016
[vc_row][vc_column][vc_column_text]As the Chief Creative Officer at 522, I’ve often been the first person a new client speaks with before starting a project. In fact, one of the best parts of my day involves working with our sales and marketing team to navigate these early conversations – because I enjoy learning about new companies, new marketing […]
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