Category: Healthcare
Humanize Healthcare through Video
[vc_row][vc_column][vc_column_text]How do you showcase your organization’s unique offerings, expertise, and connect with prospective patients and partners? Video. Video storytelling is a pivotal strategy to authentically connect with your audience and humanize your healthcare organization. A powerful brand anthem can give viewers insight into the passionate, caring doctors on staff and how patients always come first. A training video can offer valuable information to the staff you’re onboarding, welcome them to the team, and give them a genuine glimpse into how things work. A patient testimonial can be a great addition to any web page or social platform, giving viewers information about the quality of care from a real patient who has experienced what it’s like to work with you. We’ve compiled some tips to help you humanize your healthcare organization through video.[/vc_column_text][vc_tta_accordion][vc_tta_section title=”1. Tell the audience your story.” tab_id=”1603130155843-ce3ef702-1ee6″][vc_column_text]Your organization serves a powerful purpose for your community but the story you share, will drive your outcomes. Telling the story about your healthcare organization – perhaps how it was founded, what it stands for, the work you’ve accomplished throughout the years – is a great way to connect to your audience and give them a profound reason to work with you, or use your services.[/vc_column_text][/vc_tta_section][vc_tta_section title=”2. Educate your audience.” tab_id=”1603130155872-98559c70-0fef”][vc_column_text]For healthcare organizations, educating your audience is a critical component l to achieving your initiatives, but can be difficult depending on your target audience, especially when explaining complex ideas about policy, procedure, or processes. Video is a great tool to illustrate and educate your audience, because it is a medium that people understand and want to engage with while online. . Try using animated videos – infographics and icons to detail procedures or policies can be beneficial when trying to inform viewers.[/vc_column_text][/vc_tta_section][vc_tta_section title=”3. Build Trust.” tab_id=”1603130207919-bdcf3ac5-2f24″][vc_column_text]Trust is the foundation of any medical practice or organization and it drives a lasting relationship with your team and your community., Using video to showcase the day-to-day at your practice, real examples of success stories or customer testimonials, and insights into your organization’s staff, leadership, and history not only maintains trust, but also cultivates a community of advocates for your institution.[/vc_column_text][/vc_tta_section][/vc_tta_accordion][vc_column_text]We’ve worked with healthcare and public health organizations throughout the past 16 years, helping to spread awareness, build trust, and engage audiences. We’re familiar with the challenges and intricacies of the public health industry, and have crafted strategic video solutions to help organizations achieve their goals.
HEAR FROM OUR CLIENTS. We partnered with Best Doctors, a telehealth medical services that provides second opinions and informed diagnosis to those looking for more information about their personal health, in order to create a testimonial video for their organization. In this video, we hear from Sasha who found her life-changing diagnosis through the help of Best Doctors. Best Doctors provided her with not only piece of mind, but also the right diagnosis that helped her manage her symptoms and learn to control her disease correctly. By showcasing this true customer success story, Best Doctors humanizes their virtual service, providing credibility and instilling a sense of trust within their viewers. Check it out![/vc_column_text][vc_video link=”https://youtu.be/iEhnUKsO6QQ”][/vc_column][/vc_row]
Animation for Healthcare
[vc_row][vc_column][vc_column_text]In the era of COVID-19, communication and education has never been more important to healthcare organizations. Offering important information to employees & the public regarding organizational change, virus alerts, and new processes is critical to keep functions running and people safe. But…how do you ensure the information reaches them? And how do you explain complex (and maybe dry) ideas in a way that is both engaging and digestible?
ANIMATION.
Animation gives companies the ability to explain complex ideas in an engaging way – combining the endless possibilities of animated video with supporting voiceover, or maybe just text on screen depending on your goals. For healthcare organizations, animated explainer videos can be key to rolling out new policies and informing the public about new, important information that would otherwise be drafted on a white paper that may go unread. Especially as we see attention spans becoming increasingly shorter online, compressing the information into one or a series of 60 or 90-second video(s) with engaging graphics is more likely to achieve your goals than, lets say, a live action 5-minute video.
Here at 522, we’ve partnered with healthcare and public health organizations to create some kickass animated explainer videos. Check out just a few of these examples![/vc_column_text][vc_tta_accordion][vc_tta_section title=”Mercatus Center – Medicare Price 101″ tab_id=”1603128845757-8e1c31b2-f846″][vc_video link=”https://www.youtube.com/watch?v=DpOZVuEiBCs”][vc_column_text]In this healthcare explainer, we helped the Mercatus Center explain how medicare pricing works – in the simplest way possible. Using icons and text on screen, we developed an engaging way to inform viewers about the processes and intricacies of Medicare pricing. Check it![/vc_column_text][/vc_tta_section][vc_tta_section title=”CDCF – Hi-5 Video” tab_id=”1603128845952-6ff6a9a0-c247″][vc_video link=”https://www.youtube.com/watch?v=oHylyUlxtmo”][vc_column_text]In this video created for the CDCF’s Hi-5 initiative, we broke down why the EITC (Earned Income Tax Credit) is an effective anti-poverty policy that helps working families put money back in their pockets. We utilized colorful scenery, characters, text on screen and icons to break down the complexities of the policy, giving viewers a simplistic explanation of how it works and why it’s beneficial.[/vc_column_text][/vc_tta_section][vc_tta_section title=”AASLD – Liver Meeting 2019″ tab_id=”1603129102952-ab4404f6-0d30″][vc_video link=”https://www.youtube.com/watch?v=0F4pyXl07ig”][vc_column_text]Now, this isn’t an explainer…but it is a promo video for the AASLD Annual Liver Meeting. To promote the meeting, we used two characters that are used to excite the audience and inform them about the agenda, what’s new this year, and why they should attend. [/vc_column_text][/vc_tta_section][/vc_tta_accordion][vc_column_text]Animation can be used to explain complex ideas across industries, and is especially useful for healthcare organizations to break down the intricacies of processes and inform the public about healthcare policies. If you’re a healthcare organization looking for some assistance with video, give us a call.[/vc_column_text][/vc_column][/vc_row]
We Work With Everyone
[vc_row][vc_column][vc_column_text]Here at 522, we work with & conceptualize videos for industries across the board. Each comes with different and new challenges, opportunities, and clients (that’s the best part!).[/vc_column_text][vc_tta_accordion][vc_tta_section title=”Financial Services” tab_id=”1599494823810-77ebc199-fc9f”][vc_single_image image=”5440″ img_size=”full” onclick=”custom_link” img_link_target=”_blank” link=”https://www.522productions.com/our-work/#1590084073098-948cf6f7-9271″][vc_column_text]Explaining financial services to your audience can be complicated – and even more difficult to clearly explain the types of solutions you offer to potential clients. We can help!
We know you need an effective way to connect with your viewers and to simply outline your message.
Here are some video types we like to use with our Financial Services clients:
- Overview videos – using a mix of live action and graphics, we’ve helped financial service organization’s describe their company simply and succinctly. Here’s an animated video we created for FinServ to help them share their services via the SalesForce Appexchange.
- Testimonial videos – establishing credibility is important to attract both clients & talent. Try testimonials to give viewers a chance to hear from real-life clients that loved working with you.
- Recruitment videos – you want to attract top-notch talent that knows who you are and wants to work for you because of your company mission, culture and opportunities to grow. Show real employees, real day-to-day, and real initiatives that you want prospective talent to consider when making the decision to apply.
[/vc_column_text][/vc_tta_section][vc_tta_section title=”NonProfit” tab_id=”1599494823836-25f34b58-98b0″][vc_single_image image=”5441″ img_size=”full” onclick=”custom_link” img_link_target=”_blank” link=”https://www.522productions.com/our-work/#1590083736836-d93a3c48-4d56″][vc_column_text]Nonprofits have some of the most exciting, compelling stories to share with their audiences. Video provides a powerful way to embrace these stories and tell them in a variety of different ways, depending on what channels your audience interact with most and what kinds of content your audience engages with.
- Short-form documentaries – provide a natural medium for sharing emotional stories that resonate with your audience.
- Mission-focused videos – offer an opportunity to energize viewers about the work your organization performs.
- Training videos – provide an excellent way to help your organization get the most impact out of each dollar spent.
- Safety Videos – efficiently convey important information to a global audience.
[/vc_column_text][/vc_tta_section][vc_tta_section title=”Technology” tab_id=”1599495899400-4c7346fb-d471″][vc_single_image image=”5442″ img_size=”full” onclick=”custom_link” img_link_target=”_blank” link=”https://www.522productions.com/our-work/#1590084108217-c3d76cdc-e8b0″][vc_column_text]Technology is important. It remains one of the fastest-moving industries in the world. Technology-based companies need to focus on how they communicate with their audience to ensure their making real, authentic connections and engaging with their viewers.
Hey! We’re good at that.
Videos provide an effective way to describe new technologies, demonstrate complex systems or share technical ideas. Overview videos allow you to showcase the human side of your company, technology and show viewers how your organization, product or service can benefit them. Be genuine in your approach and clear in your organization’s mission – that’s most important to your audience.
Don’t just limit yourself to live action! Animated videos give viewers important explanatory visuals.
Here’s a video we created for Booze Allen Hamilton – Immersive Experience Capability – those graphics, though!
[/vc_column_text][/vc_tta_section][vc_tta_section title=”Government” tab_id=”1599496349270-dc8241fc-ecbc”][vc_single_image image=”5443″ img_size=”full” onclick=”custom_link” img_link_target=”_blank” link=”https://www.522productions.com/our-work/#1590084010364-f2ae2b5c-21e3″][vc_column_text]As a federal employee, you face all sorts of challenges – from budget requirements to training objectives.Honestly, we love the challenge of finding new and interesting ways to connect with your audience and communicate your key messages.
Over the years, we’ve produced videos that help government agencies do just that:
- Training videos – educate internal or external audiences about changes in complex regulation
- Safety videos – inform employees about the proper procedures and processes within your organization and express your emphasis on staff safety to your prospective clients
- Software demos – easily explain the latest & greatest programs and services available to your clients, both new & returning.
[/vc_column_text][/vc_tta_section][vc_tta_section title=”Healthcare” tab_id=”1599496526752-1a386a9b-0ea8″][vc_single_image image=”5445″ img_size=”full” onclick=”custom_link” img_link_target=”_blank” link=”https://www.522productions.com/our-work/#1590084033657-5aa7e36a-05d0″][vc_column_text]Healthcare constantly evolves, as private sector policies are volatile to legislation and market conditions. Staying on top of that information & sharing that with your viewers can be difficult – this is where video can help!
Video offers you a powerful tool for communicating with not only external parties, but also your internal employees. Training videos enable you to effectively engage your employees to update them on policy and procedural changes. Safety videos quickly circulate important information and allow your employees and audience to easily digest what they’re learning using audio and visuals.
A short brand documentary appeals to viewers on an emotional level, showcasing how your work positively impacts lives and how your staff are dedicated to the cause each and every day. And to attract the talent to move your organization forward, create a recruitment video that reveals the most rewarding elements of your organization’s purpose.
Take a look at a brand anthem we created for American Nurses Association.
[/vc_column_text][/vc_tta_section][vc_tta_section title=”Professional services” tab_id=”1599496654668-02046b1f-2c4e”][vc_single_image image=”5444″ img_size=”full” onclick=”custom_link” img_link_target=”_blank” link=”https://www.522productions.com/our-work/#1590083736852-a2347100-24ee”][vc_column_text]Professional Services intersects with most other industries. You need to effectively communicate with a variety of audiences and make sure that each one understands who you are, what your organization provides, and how your work can benefit them. Videos are perfect for that – especially our videos. 🙂Here are some video types we’ve created for professional services in the past:
- Corporate overview videos – shine a light on what makes your company unique and what separates you from the competition. They motivate potential clients to hire you and they inspire top-notch talent to apply.
- Testimonial videos – offer an excellent way to establish trust in your organization before they pick up the phone.
- Short documentaries – explore an interesting or emotional story behind one of your products or services and can be an extremely effective part of your communications strategy.
[/vc_column_text][/vc_tta_section][vc_tta_section title=”Real Estate” tab_id=”1599496828071-dffe0d29-b130″][vc_single_image image=”5446″ img_size=”full”][vc_column_text]In an already competitive market, it can be hard to differentiate yourself from every other business.
Whether you’re an agent, builder, developer, or architect, we’ve gathered experience over the years vetting video strategies that work in the Real Estate industry. Overview videos offer an excellent way to highlight the benefits of a new community or development – and also offer a unique opportunity to establish a strong first impression. And if you want to establish trust, testimonial videos offer an authentic way to do so with your audience.
Here’s an example of a video we did for Stanley Martin – it’s a fictional testimonial, speaking right to the realtor.
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