Category:     News

January 25, 2018

Introducing Video ContentLab, a 522 company

Here at 522 we have prided ourselves on developing high quality custom video solutions for a wide range of clients. Over the past few months we have noticed a trend in the inquiries from prospects and conversations with current clients – they need more consistent video. A request we love to hear, but how can we […]

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August 16, 2017

522 made the LIST

Have you ever had that feeling where you need to be pinched because life’s too good that you must be dreaming? That’s us right now! Every year Inc. 5000 compiles a list to rank the country’s top 5000 fastest-growing private companies. The 2017 Inc. 5000 list was released, and guess what? We made the cut. […]

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March 22, 2016

Why You Should Pay Attention to Youtube Ads

YouTube ads may seem like a nuisance, but have you considered why that ad is playing with that video? Is there a strategy to it – and could you learn from the ad if you watched it? Why YouTube? YouTube is a remarkably popular site to place ads. In addition to showcasing visual content, which […]

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December 28, 2015

Spotlight Case Study: Facebook’s “Look Back” Campaign

As it turns out, February was a big month for Facebook. From β€œA Look Back” to the purchase of WhatsApp, it seems Facebook founder Mark Zuckerberg has no shortage of surprises up his sleeve. On February 4th, Facebook celebrated its 10-year anniversary by offering users a customized video experience that captured their most memorable moments […]

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September 12, 2014

Spotlight Case Study: GoPro’s Video Campaign Takes YouTube by Storm

GoPro, the company responsible for the take-everywhere cameras that have become hugely popular with outdoor sports enthusiasts and others, has recently released a video marketing campaign that changed the face of advertising. Customers have taken it upon themselves to create their own videos and upload them to YouTube, making GoPro the most popular channel on […]

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September 5, 2014

Top Five Video Marketing Posts From Around the Web – August 2014 Roundup

Each month, we find the Top 5 video marketing posts on the internet. This past month, there were a ton of examples of how powerful video marketing can be for companies and organizations. The most famous campaign was probably the ALS Ice Bucket Challenge, which you may have experienced yourself (we sure did). Below, check […]

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September 1, 2014

The Top 5 Trending Videos You May Have Missed in August 2014

This month, many of the most popular trending videos were related to the ALS Ice Bucket Challenge, where people were challenged to either pour a bucket of ice water over their head, donate to ALS research, or both. While many of these videos have gone viral, there are several non-Ice Bucket Challenge videos you might […]

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August 16, 2014

The Not Impossible Lab, Powered by Intel, Shakes Video Marketing & The World

To change the world, businesses must care about more than the bottom line. In a recent video, healthcare research firm Not Impossible Labs and tech giant Intel partnered to illustrate the impact brands can have on others. In β€œProject Daniel,” Not Impossible co-founder and CEO Mick Ebeling travels to the Nuba Mountains in Sudan to […]

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