Video content is becoming just as popular and influential as written content. The viral nature of videos, particularly on YouTube, is appealing for marketers, and videos have a shelf life that outlives written content. Developing a video content strategy can be tricky, however. You don’t want your videos to seem like advertisements, but you don’t want to invest in a video unless people can easily distinguish your brand. So how exactly do you create branded videos that people want to watch? Continue reading “10 Surprising Video Concepts Your Brand Should Consider”
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