Get in touch!

We Work With Everyone

[vc_row][vc_column][vc_column_text]Here at 522, we work with & conceptualize videos for industries across the board. Each comes with different and new challenges, opportunities, and clients (that’s the best part!).[/vc_column_text][vc_tta_accordion][vc_tta_section title=”Financial Services” tab_id=”1599494823810-77ebc199-fc9f”][vc_single_image image=”5440″ img_size=”full” onclick=”custom_link” img_link_target=”_blank” link=”https://www.522productions.com/our-work/#1590084073098-948cf6f7-9271″][vc_column_text]Explaining financial services to your audience can be complicated – and even more difficult to clearly explain the types of solutions you offer to potential clients. We can help!

We know you need an effective way to connect with your viewers and to simply outline your message.

Here are some video types we like to use with our Financial Services clients:

  • Overview videos – using a mix of live action and graphics, we’ve helped financial service organization’s describe their company simply and succinctly. Here’s an animated video we created for FinServ to help them share their services via the SalesForce Appexchange.
  • Testimonial videos – establishing credibility is important to attract both clients & talent. Try testimonials to give viewers a chance to hear from real-life clients that loved working with you.
  • Recruitment videos – you want to attract top-notch talent that knows who you are and wants to work for you because of your company mission, culture and opportunities to grow. Show real employees, real day-to-day, and real initiatives that you want prospective talent to consider when making the decision to apply.

[/vc_column_text][/vc_tta_section][vc_tta_section title=”NonProfit” tab_id=”1599494823836-25f34b58-98b0″][vc_single_image image=”5441″ img_size=”full” onclick=”custom_link” img_link_target=”_blank” link=”https://www.522productions.com/our-work/#1590083736836-d93a3c48-4d56″][vc_column_text]Nonprofits have some of the most exciting, compelling stories to share with their audiences. Video provides a powerful way to embrace these stories and tell them in a variety of different ways, depending on what channels your audience interact with most and what kinds of content your audience engages with.

  • Short-form documentaries – provide a natural medium for sharing emotional stories that resonate with your audience.
  • Mission-focused videos – offer an opportunity to energize viewers about the work your organization performs.
  • Training videos – provide an excellent way to help your organization get the most impact out of each dollar spent.
  • Safety Videos – efficiently convey important information to a global audience.

[/vc_column_text][/vc_tta_section][vc_tta_section title=”Technology” tab_id=”1599495899400-4c7346fb-d471″][vc_single_image image=”5442″ img_size=”full” onclick=”custom_link” img_link_target=”_blank” link=”https://www.522productions.com/our-work/#1590084108217-c3d76cdc-e8b0″][vc_column_text]Technology is important. It remains one of the fastest-moving industries in the world. Technology-based companies need to focus on how they communicate with their audience to ensure their making real, authentic connections and engaging with their viewers.

Hey! We’re good at that.

Videos provide an effective way to describe new technologies, demonstrate complex systems or share technical ideas. Overview videos allow you to showcase the human side of your company, technology and show viewers how your organization, product or service can benefit them. Be genuine in your approach and clear in your organization’s mission – that’s most important to your audience.

Don’t just limit yourself to live action! Animated videos give viewers important explanatory visuals.

Here’s a video we created for Booze Allen Hamilton – Immersive Experience Capability – those graphics, though!

[/vc_column_text][/vc_tta_section][vc_tta_section title=”Government” tab_id=”1599496349270-dc8241fc-ecbc”][vc_single_image image=”5443″ img_size=”full” onclick=”custom_link” img_link_target=”_blank” link=”https://www.522productions.com/our-work/#1590084010364-f2ae2b5c-21e3″][vc_column_text]As a federal employee, you face all sorts of challenges – from budget requirements to training objectives.

Honestly, we love the challenge of finding new and interesting ways to connect with your audience and communicate your key messages.

Over the years, we’ve produced videos that help government agencies do just that:

  • Training videos – educate internal or external audiences about changes in complex regulation
  • Safety videos – inform employees about the proper procedures and processes within your organization and express your emphasis on staff safety to your prospective clients
  • Software demos – easily explain the latest & greatest programs and services available to your clients, both new & returning.

[/vc_column_text][/vc_tta_section][vc_tta_section title=”Healthcare” tab_id=”1599496526752-1a386a9b-0ea8″][vc_single_image image=”5445″ img_size=”full” onclick=”custom_link” img_link_target=”_blank” link=”https://www.522productions.com/our-work/#1590084033657-5aa7e36a-05d0″][vc_column_text]Healthcare constantly evolves, as private sector policies are volatile to legislation and market conditions. Staying on top of that information & sharing that with your viewers can be difficult – this is where video can help!

Video offers you a powerful tool for communicating with not only external parties, but also your internal employees. Training videos enable you to effectively engage your employees to update them on policy and procedural changes. Safety videos quickly circulate important information and allow your employees and audience to easily digest what they’re learning using audio and visuals.

A short brand documentary appeals to viewers on an emotional level, showcasing how your work positively impacts lives and how your staff are dedicated to the cause each and every day. And to attract the talent to move your organization forward, create a recruitment video that reveals the most rewarding elements of your organization’s purpose.

Take a look at a brand anthem we created for American Nurses Association.

[/vc_column_text][/vc_tta_section][vc_tta_section title=”Professional services” tab_id=”1599496654668-02046b1f-2c4e”][vc_single_image image=”5444″ img_size=”full” onclick=”custom_link” img_link_target=”_blank” link=”https://www.522productions.com/our-work/#1590083736852-a2347100-24ee”][vc_column_text]Professional Services intersects with most other industries. You need to effectively communicate with a variety of audiences and make sure that each one understands who you are, what your organization provides, and how your work can benefit them. Videos are perfect for that – especially our videos. 🙂

Here are some video types we’ve created for professional services in the past:

  • Corporate overview videos – shine a light on what makes your company unique and what separates you from the competition. They motivate potential clients to hire you and they inspire top-notch talent to apply.
  • Testimonial videos – offer an excellent way to establish trust in your organization before they pick up the phone.
  • Short documentaries – explore an interesting or emotional story behind one of your products or services and can be an extremely effective part of your communications strategy.

[/vc_column_text][/vc_tta_section][vc_tta_section title=”Real Estate” tab_id=”1599496828071-dffe0d29-b130″][vc_single_image image=”5446″ img_size=”full”][vc_column_text]In an already competitive market, it can be hard to differentiate yourself from every other business.

Whether you’re an agent, builder, developer, or architect, we’ve gathered experience over the years vetting video strategies that work in the Real Estate industry. Overview videos offer an excellent way to highlight the benefits of a new community or development – and also offer a unique opportunity to establish a strong first impression. And if you want to establish trust, testimonial videos offer an authentic way to do so with your audience.

Here’s an example of a video we did for Stanley Martin – it’s a fictional testimonial, speaking right to the realtor.

[/vc_column_text][/vc_tta_section][/vc_tta_accordion][/vc_column][/vc_row]

Top Video Marketing Trends of 2020

[vc_row][vc_column][vc_column_text]We all know that video is becoming an increasingly popular medium for brands to use for authentic marketing. From short culture videos on social media, to about us videos on company websites – we’ve seen brands start to unlock the power of video for their own good. Video marketing is effective and efficient if you do it right. It can be the best way to authentically connect with your audience and carries your message via imagery and audio… the most effective combo.

While it’s awesome to see organizations utilize video and achieve new goals, it also means that they need to be one step in front of their competitors, and closer to their audiences, if they want to be seen – which is why we’ve outlined some trends we’ve seen rise in popularity and success throughout the course of 2020 so far.[/vc_column_text][vc_tta_accordion][vc_tta_section title=”Training Videos” tab_id=”1600115791822-2e51cab9-d8f8″][vc_row_inner][vc_column_inner][vc_column_text]As more people are working from home, training videos have risen in popularity and necessity across industries. Training videos can be used to onboard, instruct and inform new and current employees on updated policies, new processes, and organizational plans.

Adding an interactive element to a training video can boost engagement, and helps your audience retain the information. Things like mid-lesson questions, discussion groups, and exercises are some ways to do so.

Check out this training video about unbiasing your biases we partnered with IARPA on.[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_tta_section][vc_tta_section title=”Personalized Videos” tab_id=”1600115791860-b51244ab-2e12″][vc_row_inner][vc_column_inner][vc_column_text]It’s no secret that our audiences want to feel like they’re being seen, heard, and appreciated. An effective way to engage with potential customers and audience members is to personalize your outreaches.

Think about it – if you can personalize your marketing efforts, you can start building lasting relationships with your audiences by personally connecting with them, and positioning yourself as the one that they call. They know you’re reaching out to them – and that makes them want to choose your brand over other competitors.[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_tta_section][vc_tta_section title=”Curated Video” tab_id=”1600116057270-5d4bfd73-59b5″][vc_row_inner][vc_column_inner][vc_column_text]Curating video content – especially on social media – to suit each of your audiences can help position your organization as the thought leader, and the go-to-source on industry knowledge among your audience.

If you’re the source that your consumers consider most relevant and most useful, you can start reaching new people, standing out in the crowd, and boosting your brand awareness.

If you’ve seen our Social Media webinar, you’ll know what this means: Even social media videos need to be strategically and specifically tailored, crafted and distributed to your audiences. The constant messaging our audiences face on social media means that companies and organizations have to get creative and smart about curating their video marketing approach on social media – and beyond. [/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_tta_section][vc_tta_section title=”360 Video” tab_id=”1600116168381-b115fec2-2103″][vc_row_inner][vc_column_inner][vc_column_text]As we see an increase in AR/VR, we’ve ultimately seen an increase in the use of 360 video across brands, markets, and industries.

360 video allows the viewer to be part of the scene – they can look around, see the ground, check out what’s going on behind them just as they would if they were in person.

In a crowded space, brands need their videos to stand out and 360 video could be one way to do so. This is the ultimate immersive experience for an audience member looking for something new, refreshing, and most importantly – impactful.

According to a magnifyre study on the difference in engagement between a flat frame video and a 360 video, the Click Thru Rate was substantially higher for 360 video, despite the image and copy being identica. The average percentage viewed was also higher with 360-degree video, and double the viewers watched the video all the way through.

One of our favorite 360 videos is the Discover the 360° world that inspired Filled Cupcake Flavored Oreo Cookies that Oreo created in 2016. Viewers are navigated through a magical world where they discover the new flavor of Oreo. It’s every kid’s (or kid-at-heart) dream! [/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_tta_section][/vc_tta_accordion][vc_column_text]What are some trends you’ve seen in 2020? Reach out to us on Twitter to discuss![/vc_column_text][/vc_column][/vc_row]

Three things to consider when creating a social video

[vc_row][vc_column][vc_column_text]Here’s the thing – 87% of marketers post video content on social media to attract their audiences … which means you need to consider a few things in order to cut through the noise & get your video in front of the right audience successfully.

Creating a social media video doesn’t need to be a long and complicated process – however, there are three specific elements that should be tailored to your audience, your message, and your platform of choice: goals, graphics and audio.[/vc_column_text][vc_tta_accordion][vc_tta_section title=”Consider Goals” tab_id=”1599163362029-e788a911-aea3″][vc_row_inner][vc_column_inner width=”1/4″][vc_single_image image=”5427″ img_size=”full”][/vc_column_inner][vc_column_inner width=”3/4″][vc_column_text]The first and most important step when creating a social media video is to consider your goal for the video and how it supports your organizational initiatives. Are you trying to drive traffic to your website to boost sales? Are you driving awareness of your brand within your target audience? Are you recruiting potential employees? Each goal you set entails different steps to achieve it, and your video goal directly determines your strategy and the integral elements of your video.

Once you’ve considered your goal, consider your audience. Who are you speaking to? Where do they spend their time online? What do they care about?… which brings us to the message.

Your message should directly support your goal. Consider these questions: Does your message support your goal? What do you want your audience to walk away with/do after viewing? Is this message authentic? Now, you want to post a video on Instagram to encourage potential employees to apply by visiting your website. So, your message should be focused on company culture, employee growth, or company benefits. These are the points that speak to the questions your target audience would be thinking while searching for potential employers, and therefore, support your specific recruiting goal.[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_tta_section][vc_tta_section title=”Consider Graphics” tab_id=”1599163362068-be00ebc3-3321″][vc_row_inner][vc_column_inner width=”1/4″][vc_single_image image=”5428″ img_size=”full”][/vc_column_inner][vc_column_inner width=”3/4″][vc_column_text]Depending on the type of social video you’re creating – testimonial, culture, about us – you’ll want to consider utilizing graphics in a major way. Most social media users scroll through their feeds too quickly to consider audio. Graphics play an integral part in conveying your message (which is important because it supports your video goal) to your audience without having to depend on their ability to hear it.

Dynamic text is a great way to avoid displaying each & every word spoken on screen. Dynamic text allows you to call out the most important, key words and phrases to not only visually focus your audience, but also to clue in the viewers who prefer no sound as well as viewers who are hard of hearing.

Iconography is important for social videos – especially if you need to explain your message to your viewers. Most people are visual learners – so providing not only audio, but visuals to support your message is an effective way to engage your viewers. It also makes your video easier to share, which gives you potential to capture a new or larger audience.[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_tta_section][vc_tta_section title=”Consider Audio” tab_id=”1599163569758-9e984423-595a”][vc_row_inner][vc_column_inner width=”1/4″][vc_single_image image=”5429″ img_size=”full”][/vc_column_inner][vc_column_inner width=”3/4″][vc_column_text]As mentioned previously, you must consider where and how your audience will be watching your video. If your audience is most likely to watch while on the train home from work, make sure they’ll be able to comfortably and successfully watch without having to dig into their pocket for headphones.

Consider burned-in captions or captions that your audience is able to turn on and off. This way, your audience can read what the voiceover is saying. This does take away their focus from the visuals on screen, but still gives them a chance to engage with your video.

Social videos don’t always need a voiceover who reads from a script – if your message is simple enough to convey through visuals only, consider scrapping the voiceover and adding in some music to support your message. For example, you’re considering removing the voiceover from your recruiting video to simplify your message. You’re focusing on company benefits & you’ve thrown in an employee testimonial. You might consider utilizing text on screen paired with iconography & company culture photography. You’re also considering adding some spunky music to add to the tone. This way, your viewer can focus on the visuals and hopefully, feel moved enough by your video to apply.[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_tta_section][/vc_tta_accordion][vc_column_text]When we create social media videos here at 522, we think about these three considerations before concepting to ensure the video is strategic and has an important purpose. Check out some of our work creating social videos here![/vc_column_text][/vc_column][/vc_row]

Don’t Drop The Ball After Your Event

[vc_row][vc_column][vc_column_text]After a successful virtual event, Iona Senior Services wanted to maintain those special relationships that are more easily built during in-person events. 522 collaborated on a post-event thank you video that expressed the people inside the organization and their passion for the mission and the community.

Great!

You promoted your event and drove registration – check!
You increased engagement in your community through the event – check!
You worked your butt off, measured your outcomes, celebrated your success, captured your lessons learned, and now you… wait until next year?

Ummmmm…. No.

Your organization’s hard work has built momentum with an interested and even further engaged audience. CAPITALIZE! Post-event promotions help you increase your efficiency for future events and keep the conversation going through your online content.

Now that your top of mind for your attendees, let them know you appreciate them, double down on that initial promise you made to get them to attend, and encourage ongoing interaction.[/vc_column_text][vc_tta_accordion][vc_tta_section title=”Let your audience know how grateful you are for their engagement.” tab_id=”1596748264537-555d1963-3a47″][vc_column_text]With anything online, you still can miss that human-to-human interaction. With the right video, you can at least convey the emotional part of that interaction. Show your appreciation for attendees, show the excitement the speakers or participants shared on a topic, or just play some of the funny moments that everyone can laugh at as new inside jokes for your community event.

A few different video approaches that can help you get there include:

  • Testimonials
  • Highlight reels
  • Thank you videos

[/vc_column_text][/vc_tta_section][vc_tta_section title=”Double down on the benefits promise you made to encourage attendance” tab_id=”1596748264558-6fc09ccf-e35c”][vc_column_text]Go back to your pre-event promotional messaging. Delivering on the promises made to initially capture your audiences’ interest is key to ever getting their attention again. Of course your event was stellar and it provided all the great information that your audience wanted from it! Let’s just make that clear and easy to remember. It’s like branding – the more you hear it and see it, the more you will remember and keep it in mind.

Think about the benefits you promised.

Was it to network and engage with industry leaders around a certain topic? Share some of the event highlights, Q&A action, or thank your speakers and sponsors with the highlights.

Was it to train an audience on your platform or services? Remind them of the key success factors through a tutorial-type clip.

Was it to gather donations and build awareness for your mission? A success video can make your participants feel good about their support and possibly even share and advocate.[/vc_column_text][/vc_tta_section][vc_tta_section title=”Encourage ongoing interaction within the community” tab_id=”1596748350187-f03d8c91-5aea”][vc_column_text]So no one is walking out of your online event with a bag of pamphlets, stress balls, selfie-sticks, pens, and water bottles. And you probably already have that post-event email scheduled (if it’s not already out) with all the attachments and follow-up material. Don’t both of those things feel kind of the same? A lot of information that you might go back to at one point, but then get too busy with what’s next to dig through the goodies again?

Remember how you initially captured the attention of your audience to get them to participate in the event? They’re still there! Through the event, you have created so much content that can be enhanced, animated, and bite-sized. Keep the conversation going and build on that.

A few different video approaches that can help you achieve this include:

  • Online Resource promo videos (landing pages, downloadable material, contact information, etc)
  • Social Series clips
  • Case Studies and Testimonials

[/vc_column_text][/vc_tta_section][/vc_tta_accordion][/vc_column][/vc_row]

Driving Registration for Your Event (3-Step Plan)

[vc_row][vc_column][vc_column_text]522 collaborated with Iona Senior Services to prepare their annual giving luncheon that would have been in person if not for the pandemic. It was a new journey for both IONA Senior Services and their potential supporters. By providing an emotional appeal with examples of real-life experiences provided through services, we created an invitation to join and help.

Driving registration for your organization’s event might be considered the most daunting task when it comes to event planning. Your organization might have a great message but if nobody is there to receive it, what’s the point?

As a Video Production Agency, our primary goal is to create content that stands out amid all of the content in the world and resonates with your audience in a way that drives action. Simply put, when it comes to driving registration through video, we’ve got your back.

SO – what messages should you share with your audience to drive registration? Here’s our 3-step plan that we handle with our clients to help you make it happen.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_tta_accordion][vc_tta_section title=”Step 1: Leverage your existing channels to engage with your audience. ” tab_id=”1596747249859-06b2bf8a-c821″][vc_column_text]Where and how does your audience currently engage with your organization? Do you engage through newsletters, social media, webpages, table hosts, podcasts, sponsors, regional events? When it comes to driving registration (or even general marketing) it’s important to remember that every channel that you leverage has a purpose, a message, and specific audience. Knowing this information helps you take and distribute content in the right way, through the relevant communication channels, and with the most effective calls to action.[/vc_column_text][/vc_tta_section][vc_tta_section title=”Step 2: Curate messages so that they resonate and incentivize your target audience to attend. ” tab_id=”1596747249893-75a46c79-532a”][vc_column_text]Now that you understand your distribution channels, goals, and target audiences, it’s important to craft messages that resonate. Remember, every person is struggling for time and your organization is always competing with other events, priorities, and messages. Define what success for your audience is and make sure they understand the benefits for attending your event.

Highlight Your Content
Plan in advance how you intend to promote your content across the different channels for the relevant audience segments.

Before Your Event Promotions: To drive registration through video
Sometimes the social events and location help to drive the registration for in-person events. When moving to a virtual event, you will need to be more clear about the event approach so that it’s not overwhelming or confusing for the audience. Get them comfortable with your new event approach.

Promoting the valuable content will become the key to success. How will your attendee benefit from participating? Pre-event teasers to highlight the content and pitch the incentives can help you communicate the right information to make an impact on registration. Examples video styles for this can include

  • Event promos
  • CEO message
  • Social teasers
  • Animated explainers
  • Landing page promos

[/vc_column_text][/vc_tta_section][vc_tta_section title=”Step 3: Create Active Momentum Ahead of the Event” tab_id=”1596747375441-7e7d7581-ac1a”][vc_column_text]Now that you’ve captured your audiences’ attention across your different communication channels, get them to participate in relevant ways. When you already have an active community base, taking one more step to register and then actually attend becomes less of a hurdle for the participant and more predictable for your organization. Here are just a few ways you can think about facilitating some engagement ahead of the actual event:

  • Polls that may help capture baseline understanding and interest in featured session topics
  • Surveys about what factors within a topic your audience would like to dive deeper into within a session
  • Facilitated live Q&A sessions with a content provider, speaker, or sponsor

These options can be leveraged across any platform. All social platforms are built for engagement through chats, forums, and even live video. Not only can this help increase interest in the topic itself, it can gain excitement from the speakers and spark the initial action on the audiences’ part that will result in momentum on engaging with your brand within the context of your upcoming event.

Ultimately, there’s a lot to consider across all phases of an event. Make sure you’re getting the support and guidance you need from your partners.

Want to chat? Let’s do it![/vc_column_text][/vc_tta_section][/vc_tta_accordion][/vc_column][/vc_row]

New Event Landscape

[vc_row el_id=”next”][vc_column][vc_column_text]The Water Environment Federation converted the largest conference for water professionals in North America, WEFTEC, to a virtual format, WEFTEC Connect. 522 collaborated with WEF to create an event teaser with one goal – drive registration among their audience. We used an approach that included imagery, music, scripting, and animation, to help remind the viewer of energy within rushing water itself.

Over the course of the year, organizations have adapted to a seemingly never-ending set of new challenges. In an effort to adapt and move their businesses forward, we’ve seen a tremendous shift in the reliance of virtual marketing, resources, and events.

For many organizations, events have served an integral role in achieving their annual strategic initiatives. Whether these events help to raise funds, build relationships, cultivate opportunities, recruit students, or share significant highlights for your communities, it’s important to consider the new event landscape and possibilities as you adapt and create new strategies to push forward through new challenges.

Below, we’ve outlined the top 5 factors to consider as your organization plans for their next event:[/vc_column_text][vc_tta_accordion][vc_tta_section title=”The Virtual Possibilities” tab_id=”1596745328754-46369906-ca10″][vc_column_text]With the increased reliance on virtual events and hybrid events (includes both virtual and live components), it’s important to understand that virtual elements (in some capacity) are here to stay. Here’s why:

  • 80% of people attend virtual events for educational purposes
  • 78% of planners are taking their events virtual
  • 1000% increase on virtual events since mid-March

The inclusion of virtual elements for events world-wide has become an immediate opportunity to engage with a larger audience (described below) and has allowed for organizations to focus on the content of the event. With in-person events, promotions often centered on the location or social components. Now, not only should you focus on the content itself but also the incentives for your audience to attend. How will they benefit from attending your event?[/vc_column_text][/vc_tta_section][vc_tta_section title=”Facilitating Engagements” tab_id=”1596745328784-a61b7083-eb36″][vc_column_text]One of the greatest benefits to a virtual event or a hybrid event is the new ability to engage with a wider audience. With in-person only events, the registration will be dependent on schedules, travel, time-off, and other challenges that could prevent someone from attending. With virtual components of the events, such as resource libraries or online sessions, folks have more of an opportunity to work around those challenges and not only attend your event but engage through the whole process. For example, when you’re promoting your event, you should consider those that might not have been able to attend but now can be a newly engaged member of your target audience. Additionally, virtual components allow for your audience to remain engaged post-event. With videos, testimonials, resources, libraries, and more, you can keep your audience focused on your content and engaged with your brand.

Don’t forget, many people who attend in-person events are there to network with you and others in your industry. So it’s important to keep that element in mind and help facilitate those types of engagements as well![/vc_column_text][/vc_tta_section][vc_tta_section title=”Highlighting Sponsors” tab_id=”1596745421311-f9a3a5a6-8e6f”][vc_column_text]Perhaps the most daunting component of any event is recruiting and managing sponsors. Sponsors can be a truly beneficial element because they help with two very important goals. Raising funds and networking.

Ideas for how to highlight sponsors in a lucrative way through your event

  • Gamification
  • Web Page Promotion
  • Video Teasers for Session Intro/Outros
  • Video Testimonials
  • Sponsored Social After-Events
  • Logo Promotions
  • Sponsor Newsletter and Engagement Ops

[/vc_column_text][/vc_tta_section][vc_tta_section title=”Defining Success” tab_id=”1596745490844-a878f614-3cdd”][vc_column_text]While 45% of marketers use virtual events to drive pipeline, other goals can include:

  • Build brand awareness
  • Generate leads
  • Create and accelerate sales pipeline
  • Drive revenue
  • Retain customers

Before your event, it’s critical to understand the purpose of the event and what metrics you will be using to gauge success. Because success looks different for every event, here are some metrics to consider.

  • Engage and educate prospects
  • Opportunities Created
  • Attendee Satisfaction
  • Deals Closed/Funds Raised
  • Number of Attendees
  • Stay on Budget
  • Social Media Exposure
  • Engagement Metrics

What are we trying to do with this event?
What messaging or themes should we consider?
How will this event benefit the company 3-6 months from now?
How much budget and internal resources are required to execute on this event?
Who needs to be involved in the planning/promotion process?
What agenda would appeal most to our audience?
What kind of speakers/presenters do we need? Should we consider customers?
Will this be a customer event? Prospect only? Or mix?[/vc_column_text][/vc_tta_section][vc_tta_section title=”Maximizing ROI” tab_id=”1596745600442-10f460cc-96e9″][vc_column_text]

  • Event Registration Process
  • Appointment Scheduling
  • Video Technology
  • Pre-Recorded Events v. Live
  • Technology and Integrations
  • Event Website
  • Resources
  • Testimonials
  • Recorded Sessions
  • Desired Outcomes
  • Event Partners (ex: Video Production)

[/vc_column_text][/vc_tta_section][/vc_tta_accordion][/vc_column][/vc_row]

VIDEO: All About 522 Productions

[vc_row el_id=”next”][vc_column][vc_column_text]

Scroll Down

At 522 Productions, we make videos that humanize organizations. We’re coffee-drinking, problem-solving, creative people that are passionate about telling GREAT stories.

It’s us. It’s who we are. And we want to help organizations like yours tell your unique stories through compelling video that will separate you from the pack.

Watch the video to learn more about 522!

[/vc_column_text][/vc_column][/vc_row]

Wanna Chat?

Connect with us

Call. Email. Send Us a Pigeon.

We love talking video. Fill out a form. Shoot us an email.
Pick up the phone. We dare you to send a pigeon. Whatever it is, we want to know about what you’ve got rattling around in that noggin of yours.

Schedule a Meeting Get Started Now

JOIN OUR MAILING LIST!

Subscribe to our newsletter for the latest news, industry trends, cool creative straight to your inbox.

Optin(Required)