4 Scientific Facts About Viral Video Marketing

Virality. This is undoubtedly the goal of most video marketers, yet few ever achieve it 100 percent organically. By analyzing videos that have spread like wildfire across a large range of industries, we can predict statistical nuances required for video marketing success. Now, there’s no “viral marketing formula,” or else every brand would be engaged with this technique. But by understanding the common thread that unites successful viral marketing, it’s possible to better strategically plan your video content. Continue reading “4 Scientific Facts About Viral Video Marketing”

Understanding the Reality Behind Decreasing Video Shelf Life

There are many statistics that showcase the ever-shortening attention spans online, but many fail to grasp the larger implications. Aside from making a powerful first impression quickly, brands must also realize that shorter attention spans result in a shorter shelf life for all their marketing products, especially videos. Now, this isn’t to say that video marketing isn’t worth the effort and investment, because it’s undoubtedly one of the most effective forms of marketing! However, it’s important to understand how your brand can combat the shortened video shelf life. Continue reading “Understanding the Reality Behind Decreasing Video Shelf Life”

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