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522 – 522 Productions
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Dos and Don’ts of Creating Recruitment Videos for your Company

Recruitment videos are a fantastic way to get potential employees to get an inside look at your company. It’s an ideal way to showcase the most appealing aspects of your company, such as culture, the physical space you work in, and the amazing employees that currently work there.  Recruiting videos have become far more common in recent years. Here are a few Do’s and Don’ts for creating a recruitment video for your company.

DO these things when creating a recruiting video for your company:

DO Convey Core Values:  Core values are the standards your company abides by.  Be sure you let potential applicants know the values your company holds dearest, so they know what type of environment to expect from your workplace. You don’t need to list them out, but they should be apparent, or adhere to them. If you have a core value that describes a vibrant work environment, make sure your video has a lot of energy.

DO choose the best talent to feature and portray:  Do you have an employee that exemplifies your core values, does an excellent job, makes the office a brighter place, or has a recent success story?  Let them shine in the video. Applicants want to hear from those who are experiencing your company first hand. Tell stories that allows potential applicants to see your company from their perspective. Tell stories about people in the positions that they will likely have – not about a senior level executive. (Recruiterbox)

DO broaden the spectrum to get additional content for the future:  Rather than posting about one specific job and dedicating all that time just for one specialized position, it helps to capture content for a variety of uses. That way, in two years when you need to hire again, you can reuse footage that might not have appeared in the old version to help you get applicants for your company. Reusing this footage can save your company significant time and money from not having to go out and shoot more material.

DO put people on camera who should be on camera (don’t inflict pain from bad people!):  The fact of the matter is, some people love being on camera, and some people would prefer not to be. Don’t force anyone to get on camera – chances are they would be timid and give off a bad impression because of their discomfort. Include those who are enthusiastic and have great things to say about your company.

DO give a call to action: By the end of the video, if viewers like what they see, make it easy for them with a call to action. Tell them exactly where they can apply, or show them where they can find out more information. Either way, the content from your video will be fresh in their mind, so capitalize on it before they forget.  

 

DON’T DO these things when creating a recruiting video for your company:

DON’T start with the top down (think about who’s applying and take it from that perspective):  Essentially, don’t have your recruiting video be a short documentary on the CEO, with the higher-ups as the supporting cast. Make sure you have employees of all levels, showing the well-roundedness of the company.  Try to think about what types of people will be watching your video, and tailor your video to the persona of who you see being the best-fit hire for your company.

DON’T lie – be honest.:  If you falsely portray your company or the culture your employees are working in, you won’t attract the right people. This leads to turnover. If applicants have expectations based on your recruiting video, make sure they get what they expect. They won’t want any surprises when they show up the first day in the office.

DON’T think about what you want to say – focus on what the viewer wants to hear:  An accurate depiction of the jobs available is a great place to start, but it never hurts to tell a viewer what they want to hear to intrigue them. Think about the most frequently asked questions candidates have during the interview process. Find out what folks want to know by speaking with your HR team. Put yourself in the shoes of the viewer and ask yourself what would you like to hear if you were looking for jobs and watching recruiting videos.

DON’T forget the approval process:  Before you go ahead and post your recruiting video to social media or video hosting sites like YouTube, make sure you get approval from all those involved.  The last thing you want is to post something only having to take it down (perhaps permanently) because someone didn’t approve of the video. For example, make sure everyone on the team is onboard with the goals of the video. Also, make sure that all material in the video builds your brand, and is sensitive to all those who may be checking out your video.

DON’T get wrapped up in time:  Don’t go crazy trying to trim or expand the length of your videos to hit a specific time. Focus on the goal of the video, keep the messaging tight and on point, and say what you need to say. Don’t get long winded, or your viewers will get bored. This doesn’t mean that you should freak out and slash pieces of valuable information. Trim the fat only.

 

If you’re creating a recruitment video for your company, keep these do’s and don’ts on your radar so your video can attract the talent your company is looking for!

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3 Myths We’ve Heard about the Cost of Producing a Video

Often times folks newer to video think that because we have a ton of higher profile brands on our website, that they won’t be able to afford us. That’s not certainly not the case, but it is certainly a common concern. I mean, considering that the average Super Bowl ad costs $5.5 million, it’s no wonder our clients fear the cost of video.

I’m not here to tell you that video is cheap, but the good news is that the old way of thinking – that video is crazy expensive – is quickly becoming outdated. Investing in good video production for your company can be just as affordable as investing in any other marketing solution. It simply depends on your needs and who you partner with to create the video content that puts your brand on the map.

We figured that since many of us are consistently debunking the myths about the cost of a video, we thought we’d take a second to address some of those misconceptions head on.

522 Productions

Myth #1: “Video is Expensive!”
Let’s start here. The cost of video production is similar to the cost of buying a car, it all depends on your needs. Often it comes down to how much you need your video production company to take off your plate. Unfortunately, creating a proposal is simply not a one-size-fits-all pricing model.

To better understand what can drive the prices of video production up, let’s take a look at the factors that influence price. We’ll break those down in terms of the different phases of a typical video project.

  • Pre-Production: Think about who’s developing the actual content of the video (the script), as well as who is going to be in it (Talent) and where you’re filming (location). If you’re using your team and filming at your location, that can help keeps costs down.
  • Production: Think about whether or not you want an animated video or live action. What makes the most sense for your story? If you’re filming your own material, make sure you go in with a clear purpose. Same goes for creating animated video. Make sure you know what you want to produce prior to developing the graphics.
  • Post Production:
    Biggest consideration is usually time, but just because you want a :30 video, doesn’t mean it’s going to be cheap. But shorter videos can save your budget… and if the message is right – engages your audience far more effectively. Another thing to consider is how much content your team has to sift through during the edit. A tight script helps saves time in Post Production.

Don’t get me wrong, even by addressing all of the thoughts above, you can still develop a crazy expensive video. But it doesn’t have to be.

Myth #2: “My phone takes amazing videos… Video Should be crazy cheap”
The way you feel about watching your brother-in-law’s shaky vacation footage from the cruise he went on last year, is the same way consumers feel about watching your company’s recruitment video filmed on the marketing coordinator’s iPhone. Bored, a little sick, and annoyed that you are wasting time watching a pointless video.

When you pay for a professional production company to create video for your brand, you are investing in the full process of research, writing, editing, and distribution. So to debunk this myth, good video production will never be free.

Myth #3: “All Proposals are Created Equal”
When potential clients approach 522 Productions with an RFP, many of them assume all proposals will be comparable in terms of hours, equipment, shooting locations, and editing. I wish that were the case.  

Our Director of Business Development puts it this way: Comparing proposals is like comparing apples to, well… apples. There are over 100 different types of apples, each has different qualities, is grown differently, tastes different, and is harvested differently. The same goes for video proposals – every production company will be looking at your project differently, with a different understanding as to what exactly your project needs. One proposal might include time for script writing, concept development, a second camera, and voice-over narration, while other proposals might not.

If you can, try to compare everything on a level playing field. Get an understanding of what each video production company will provide at each phase of the project.

Here are a few things compare when reviewing proposals:

  • Pre-Production: Concepting; Script Development; Coordination
  • Production: Talent (Actors); Locations; Size of Crew; Number of filming days; Number/type of cameras; type of equipment used
  • Post Production: Number of deliverables; length of video(s) Music; motion graphics

The bottom line is, that every project is unique. Sure, there are many consistencies. But there are a lot of variables, too. Just make sure that you compare quotes equally, otherwise you might not realize how little or how much your production company will provide you.

Want to learn more? Download our ebook on the ROI of video.

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Using a Car Mount

When I traveled to Pittsburgh a few weeks ago the main goal was to get timelapses. While I was there, we decided to also test out the GoPro and 5D car mounts. Like any new piece of gear, it takes time to learn how to get the best results from it. Continue reading “Using a Car Mount”

Using Lists in Twitter to keep up with Trends in Video Production

There are a lot of cool people and companies to follow on Twitter and after being on it for a few months or even years, you may notice you follow too many people to keep up with. One way to fix it is simply defollow, or even create a new Twitter account. Well there is a better way that is actually easier and more effective than both of those. Continue reading “Using Lists in Twitter to keep up with Trends in Video Production”

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