September 13, 2013
The battle is on! Vine and Instragram’s competition to dominate the short-form video market continues to intensify as traffic grows on each. With companies looking to streamline and make their video marketing efforts more efficient, it becomes challenging to decide which platform is better. The reality is, though, that Vine and Instagram serve very different […]
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June 28, 2013
Once you’ve uploaded a video onto YouTube, it’s important to ensure its metadata is optimized for discovery. This ensures that people who are searching for your content (or similar content) are able to find your brand and your marketing videos. After all, you don’t want to let all the hard work you put into creating […]
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June 24, 2013
YouTube’s recent release of their new Trends Map is perhaps one of the greatest marketing tools that they’ve ever revealed. Showcasing video trends in various geographical locations of the country, YouTube’s Trends Map allows brands to discover videos or video topics that are gaining momentum. Similar to how the Harlem Shake took YouTube by storm […]
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June 14, 2013
When we think about video marketing, it’s easy to only think of consumers and how our video content is influencing them. However, video marketing can be used to approach business-to-business relationships as well. Because video has the power to educate, inform, and build brand awareness, it’s the perfect medium to reach that company you’ve always […]
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April 5, 2013
When we think of video content from YouTube, we often think about what it takes to get a video to go viral. There are some cases, however, where going viral isn’t a good thing. Instead, the video creator decides to upload a private YouTube video for professional use. While private YouTube videos have long been […]
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October 18, 2012
It’s official! 522 Productions has made the jump into Premiere Pro CS6. Up until now Final Cut Pro had been the only NLE I had used, and given the often hectic atmosphere of a video production company, I was uncertain I would be able to make a seamless transition into the new platform. But with […]
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May 1, 2012
Over the last several years, the web video landscape has changed dramatically. At 522 Productions and 522 Digital, we used to do most of our Flash development in-house and relied heavily on our own custom video players to distribute/play video content on the web. But, as we continue to focus on storytelling and digital marketing, […]
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March 21, 2012
It’s all well and good that you want to create a video that will “go viral.” But two things are essential: The right concept and the right distribution method.
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January 11, 2012
Right now, the most popular ways to find information on the web are through a combination of search engines, social networks, and other online communities.
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December 27, 2011
In order to keep up with web video technologies, we're constantly checking out Content Delivery Networks and other open-source video players.
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