With Facebook as the largest social media site on earth and YouTube the second largest search engine in the world, many brands are wondering which platform they should focus their marketing efforts on. While it’s best to invest in as many avenues as possible, each platform has different benefits depending on the goal of your brand’s advertising campaign. Since it’s impossible to fully invest in more than one platform, which one should get your primary attention? Continue reading “Facebook Videos Vs. YouTube: Who Has the Higher ROI?”
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