Tag:     video marketing

September 18, 2013

Top 5 myths of video marketing

From doubts about going viral to qualms about budget commitments, many companies fail to invest in video marketing for a number of reasons. The only problem is that many of these excuses are myths. Because web marketing evolves at neck-breaking speeds alongside the web’s own growth, it’s difficult to follow the best practices or considerations […]

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September 13, 2013

Vine vs. Instagram: Which to use for short-form video

The battle is on! Vine and Instragram’s competition to dominate the short-form video market continues to intensify as traffic grows on each. With companies looking to streamline and make their video marketing efforts more efficient, it becomes challenging to decide which platform is better. The reality is, though, that Vine and Instagram serve very different […]

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September 9, 2013

4 scientific facts about viral video marketing

Virality. This is undoubtedly the goal of most video marketers, yet few ever achieve it 100 percent organically. By analyzing videos that have spread like wildfire across a large range of industries, we can predict statistical nuances required for video marketing success. Now, there’s no “viral marketing formula,” or else every brand would be engaged […]

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September 3, 2013

How Google+ can help your video marketing

One of the growing trends in video marketing is the integration of Google+ into brands’ YouTube accounts. It’s been clearly documented that the search engine giant has been pushing Google+ across all its products, and YouTube is no exception. Instead of grudging at the thought of yet another update, brands and marketers alike should revel […]

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