After a successful virtual event, Iona Senior Services wanted to maintain those special relationships that are more easily built during in-person events. 522 collaborated on a post-event thank you video that expressed the people inside the organization and their passion for the mission and the community.
You promoted your event and drove registration – check!
You increased engagement in your community through the event – check!
You worked your butt off, measured your outcomes, celebrated your success, captured your lessons learned, and now you… wait until next year?
Your organization’s hard work has built momentum with an interested and even further engaged audience. CAPITALIZE! Post-event promotions help you increase your efficiency for future events and keep the conversation going through your online content.
Now that your top of mind for your attendees, let them know you appreciate them, double down on that initial promise you made to get them to attend, and encourage ongoing interaction.
With anything online, you still can miss that human-to-human interaction. With the right video, you can at least convey the emotional part of that interaction. Show your appreciation for attendees, show the excitement the speakers or participants shared on a topic, or just play some of the funny moments that everyone can laugh at as new inside jokes for your community event.
A few different video approaches that can help you get there include:
- Highlight reels
- Thank you videos
Go back to your pre-event promotional messaging. Delivering on the promises made to initially capture your audiences’ interest is key to ever getting their attention again. Of course your event was stellar and it provided all the great information that your audience wanted from it! Let’s just make that clear and easy to remember. It’s like branding – the more you hear it and see it, the more you will remember and keep it in mind.
Think about the benefits you promised.
Was it to network and engage with industry leaders around a certain topic? Share some of the event highlights, Q&A action, or thank your speakers and sponsors with the highlights.
Was it to train an audience on your platform or services? Remind them of the key success factors through a tutorial-type clip.
Was it to gather donations and build awareness for your mission? A success video can make your participants feel good about their support and possibly even share and advocate.
So no one is walking out of your online event with a bag of pamphlets, stress balls, selfie-sticks, pens, and water bottles. And you probably already have that post-event email scheduled (if it’s not already out) with all the attachments and follow-up material. Don’t both of those things feel kind of the same? A lot of information that you might go back to at one point, but then get too busy with what’s next to dig through the goodies again?
Remember how you initially captured the attention of your audience to get them to participate in the event? They’re still there! Through the event, you have created so much content that can be enhanced, animated, and bite-sized. Keep the conversation going and build on that.
A few different video approaches that can help you achieve this include:
- Online Resource promo videos (landing pages, downloadable material, contact information, etc)
- Social Series clips
- Case Studies and Testimonials