As we see an increase in AR/VR, we’ve ultimately seen an increase in the use of 360 video across brands, markets, and industries.
360 video allows the viewer to be part of the scene – they can look around, see the ground, check out what’s going on behind them just as they would if they were in person.
In a crowded space, brands need their videos to stand out and 360 video could be one way to do so. This is the ultimate immersive experience for an audience member looking for something new, refreshing, and most importantly – impactful.
According to a magnifyre study on the difference in engagement between a flat frame video and a 360 video, the Click Thru Rate was substantially higher for 360 video, despite the image and copy being identica. The average percentage viewed was also higher with 360-degree video, and double the viewers watched the video all the way through.
One of our favorite 360 videos is the Discover the 360° world that inspired Filled Cupcake Flavored Oreo Cookies that Oreo created in 2016. Viewers are navigated through a magical world where they discover the new flavor of Oreo. It’s every kid’s (or kid-at-heart) dream!