We all know that video is becoming an increasingly popular medium for brands to use for authentic marketing. From short culture videos on social media, to about us videos on company websites – we’ve seen brands start to unlock the power of video for their own good. Video marketing is effective and efficient if you do it right. It can be the best way to authentically connect with your audience and carries your message via imagery and audio… the most effective combo.
While it’s awesome to see organizations utilize video and achieve new goals, it also means that they need to be one step in front of their competitors, and closer to their audiences, if they want to be seen – which is why we’ve outlined some trends we’ve seen rise in popularity and success throughout the course of 2020 so far.
As more people are working from home, training videos have risen in popularity and necessity across industries. Training videos can be used to onboard, instruct and inform new and current employees on updated policies, new processes, and organizational plans.
Adding an interactive element to a training video can boost engagement, and helps your audience retain the information. Things like mid-lesson questions, discussion groups, and exercises are some ways to do so.
Check out this training video about unbiasing your biases we partnered with IARPA on.
It’s no secret that our audiences want to feel like they’re being seen, heard, and appreciated. An effective way to engage with potential customers and audience members is to personalize your outreaches.
Think about it – if you can personalize your marketing efforts, you can start building lasting relationships with your audiences by personally connecting with them, and positioning yourself as the one that they call. They know you’re reaching out to them – and that makes them want to choose your brand over other competitors.
Curating video content – especially on social media – to suit each of your audiences can help position your organization as the thought leader, and the go-to-source on industry knowledge among your audience.
If you’re the source that your consumers consider most relevant and most useful, you can start reaching new people, standing out in the crowd, and boosting your brand awareness.
If you’ve seen our Social Media webinar, you’ll know what this means: Even social media videos need to be strategically and specifically tailored, crafted and distributed to your audiences. The constant messaging our audiences face on social media means that companies and organizations have to get creative and smart about curating their video marketing approach on social media – and beyond.
As we see an increase in AR/VR, we’ve ultimately seen an increase in the use of 360 video across brands, markets, and industries.
360 video allows the viewer to be part of the scene – they can look around, see the ground, check out what’s going on behind them just as they would if they were in person.
In a crowded space, brands need their videos to stand out and 360 video could be one way to do so. This is the ultimate immersive experience for an audience member looking for something new, refreshing, and most importantly – impactful.
According to a magnifyre study on the difference in engagement between a flat frame video and a 360 video, the Click Thru Rate was substantially higher for 360 video, despite the image and copy being identica. The average percentage viewed was also higher with 360-degree video, and double the viewers watched the video all the way through.
One of our favorite 360 videos is the Discover the 360° world that inspired Filled Cupcake Flavored Oreo Cookies that Oreo created in 2016. Viewers are navigated through a magical world where they discover the new flavor of Oreo. It’s every kid’s (or kid-at-heart) dream!
What are some trends you’ve seen in 2020? Reach out to us on Twitter to discuss!