Now that you understand your distribution channels, goals, and target audiences, it’s important to craft messages that resonate. Remember, every person is struggling for time and your organization is always competing with other events, priorities, and messages. Define what success for your audience is and make sure they understand the benefits for attending your event.
Highlight Your Content
Plan in advance how you intend to promote your content across the different channels for the relevant audience segments.
Before Your Event Promotions: To drive registration through video
Sometimes the social events and location help to drive the registration for in-person events. When moving to a virtual event, you will need to be more clear about the event approach so that it’s not overwhelming or confusing for the audience. Get them comfortable with your new event approach.
Promoting the valuable content will become the key to success. How will your attendee benefit from participating? Pre-event teasers to highlight the content and pitch the incentives can help you communicate the right information to make an impact on registration. Examples video styles for this can include
- Event promos
- CEO message
- Social teasers
- Animated explainers
- Landing page promos