You’ve hired a stellar video production team… but your video is still only to be as good as the work you’re willing to put into it too.
They should be asking you a lot of questions – about your company’s goals and objectives, the project, your team, distribution, etc. to determine the video strategy and video concepts they prepare for you. Make sure you’re there for them too!
Provide them the information that they need and come ready to have conversations about your target audience’s wants and needs. The production company – if they’re smart – should never complain that you’ve given them too much information. Just make sure that the information is relevant to the project & your brand.
If you’re not going to be the primary point of contact for them throughout the project lifecycle, designate someone who will be. Find someone who can answer their questions, and collect the information that they need – like employee backgrounds or branding guidelines.
Consider these points the next time you identify a corporate video need within your organization. Don’t want to do it alone? Reach out to us!