Over 720,000 hours of video are posted every day on social media. And newsflash, unless you know something we don’t know, you’re not posting all 720K of it. There’s nothing like making you feel unoriginal as you drink your morning coffee, right? Don’t worry, we’re going to be like the cool aunt that shows you all the new and exciting things about the world. Here are 5 ways to make your video stand out on social media:
A Compelling Script
It’s pretty simple! Make it interesting. If you wouldn’t pay attention to it, chances are, your viewers won’t want to either. The first 3 seconds of your video are the most important and if you don’t capture their attention right away, they will skip right to the next mind-numbing video. So make it interesting and express your main points right away to capture and intrigue the audience.
Easy-to-Read Subtitles
Did you know that 92% of social media users watch videos with the sound off? Subtitles can prevent on-the-go users from scrolling past your video or losing your messaging. And subtitles make your video more accessible to deaf, impaired, or bilingual individuals, expanding your video’s potential audience.
Animated graphics
Informative graphics within your video help highlight the key parts of your message you want the viewer to retain and enhance the overall viewing experience.
Strategic Use of Audio
Much like graphics, sound (or the lack of it) can be used to emphasize critical aspects of your message. Music and other audio elements can help create a distinct tone to resonate with viewers.
A Smart Distribution Plan
A tactical distribution plan can make or break your video’s impact. Don’t just post and pray, each social platform has totally different algorithms, audiences, and opportunities. Tailoring your release strategy to account for specific variables and goals is mandatory in order to produce your desired results.
In a world saturated with content, the details make the difference between acceptable and exceptional videos. And when remarkable things are created, exceptional things can happen.
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