In the era of COVID-19, communication and education has never been more important to healthcare organizations. Offering important information to employees & the public regarding organizational change, virus alerts, and new processes is critical to keep functions running and people safe. But…how do you ensure the information reaches them? And how do you explain complex (and maybe dry) ideas in a way that is both engaging and digestible?
Animation gives companies the ability to explain complex ideas in an engaging way – combining the endless possibilities of animated video with supporting voiceover, or maybe just text on screen depending on your goals. For healthcare organizations, animated explainer videos can be key to rolling out new policies and informing the public about new, important information that would otherwise be drafted on a white paper that may go unread. Especially as we see attention spans becoming increasingly shorter online, compressing the information into one or a series of 60 or 90-second video(s) with engaging graphics is more likely to achieve your goals than, lets say, a live action 5-minute video.
Here at 522, we’ve partnered with healthcare and public health organizations to create some kickass animated explainer videos. Check out just a few of these examples!
In this healthcare explainer, we helped the Mercatus Center explain how medicare pricing works – in the simplest way possible. Using icons and text on screen, we developed an engaging way to inform viewers about the processes and intricacies of Medicare pricing. Check it!
In this video created for the CDCF’s Hi-5 initiative, we broke down why the EITC (Earned Income Tax Credit) is an effective anti-poverty policy that helps working families put money back in their pockets. We utilized colorful scenery, characters, text on screen and icons to break down the complexities of the policy, giving viewers a simplistic explanation of how it works and why it’s beneficial.
Now, this isn’t an explainer…but it is a promo video for the AASLD Annual Liver Meeting. To promote the meeting, we used two characters that are used to excite the audience and inform them about the agenda, what’s new this year, and why they should attend.
Animation can be used to explain complex ideas across industries, and is especially useful for healthcare organizations to break down the intricacies of processes and inform the public about healthcare policies. If you’re a healthcare organization looking for some assistance with video, give us a call.