5 Most Effective Types of Marketing Videos On Social Media 

January 13, 2023

5 Most Effective Types of Marketing Videos On Social Media 

You know video is so hot right now. Like, Hansel hot. So, you need to incorporate videos into your social media. But what types of video should you use? If you’re looking to convert potential buyers, recruits, or investors, these 5 videos are proven to help close the sale:


1. Product Demo Videos

94% of businesses say that videos have helped increase user understanding of their product or service. Product demo videos are the best way to showcase your product and how it works in action. So much so that three out of four people will purchase a product after seeing a product demo video. Hook them with the problem your product solves, and you’re off to the races. 



2. Recruitment Videos

34% more people fill out applications after viewing recruitment videos. Video is the ideal medium to present your mission to potential applicants. Think about it, would you rather apply to a business with a killer video or one with 3 pages for a job description? Exactly. Along with recruiting, you can also use these videos to communicate with your job applicants throughout your hiring process and enhance the candidate experience.


3. Customer Testimonial Videos

88% of consumers trust online testimonials and reviews as much as recommendations from friends or family. Your clients are your most compelling advocates, and their opinions are powerful to potential customers. Seeing or hearing confirmation of your brand’s value directly from them is wayyyy more powerful than when it comes from an internal voice. It’s like us saying to you, “Trust us!” Not going to happen unless we earn it. 


4. Promotional Videos

54% of consumers want to see more video content from the brands they support. Did you hear that? Your customers want to hear more about YOU! And the best part is that promotional videos (or promo videos – for all you cool cats out there) help you avoid designing and executing an entire campaign, initiative, or event just to have no one show up. 



5. Mission Videos

69% of consumers want to support brands that express their values and are more likely to trust brands that are more committed to being involved in social responsibility. Showcasing your unique personality and beliefs will allow viewers to identify with your brand. This creates a stronger form of loyalty that will help increase your average Customer Lifetime Value (CLV) and reduce overall turnover.



The proof is in the pudding. Video has a significant impact on your ability to build strong audiences and expand revenue. So work smarter, not harder- or risk losing to your competition. 

Reach out to us for more information on how you can use these types of videos to increase your traffic, brand awareness, and sales.

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