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Hot videos – Using a YouTube sensation to reach your audience

Tuesday - May 15th, 2012

Hot videos – Using a YouTube sensation to reach your audience

One of the most enjoyable parts of being involved with video is finding a way to reach an audience. In some instances, the content lends itself to a more “creative” approach. In others, it can be a real challenge to figure out a way to connect with viewers.

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Google officially launches AdWords for Video

Wednesday - April 25th, 2012

Google officially launches AdWords for Video

About six months ago, I tweeted about the Google AdWords for video program (tweet embedded below) as it became available in “beta” format.

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Major Brands Use Web Video Series to Promote Products

Tuesday - April 24th, 2012

Major Brands Use Web Video Series to Promote Products

Promoting products and services online has become a common strategy for small businesses and big brands alike. In today’s market, many of the big brands in the industry are turning to web video series to promote their products.

Recently, I came across a series being developed by Nissan Motor Co. that captures the development of a brand new racing car. The series is scheduled to have new episodes every two weeks and is designed to show the challenges of bringing a brand new model to market.

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Using Social Media to Find Inspiration for Video Content

Thursday - April 19th, 2012

Using Social Media to Find Inspiration for Video Content

By now, everyone is on Facebook or at least has heard of it. Everyone has most likely heard of Twitter and Youtube. Overall, these are great ways to keep in touch with friends, stay on top of current news and get some entertainment value. Millions of videos are posted, shared, retweeted and emailed everyday. Although a lot of these videos shared are just designed for a good laugh, there are a few that are quite inspiring. I actually came across one of these videos the other day…
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