Top Five Video Marketing Posts From Around the Web – August 2014 Roundup

September 5, 2014

Each month, we find the Top 5 video marketing posts on the internet. This past month, there were a ton of examples of how powerful video marketing can be for companies and organizations. The most famous campaign was probably the ALS Ice Bucket Challenge, which you may have experienced yourself (we sure did). Below, check out the top five posts about video marketing from the last 30 days:

Video Marketing

Not Just another Fancy Fad. Posted on Technology Zimbabwe, or TechZim, that video is and will continue to be an important aspect of marketing strategies. The article focuses on one video marketing example: Officer Titus, a hapless traffic officer struggling to uphold the traffic laws of Lagos, Nigeria. The video series was created by Guaranty Trust Bank as part of a content marketing campaign, and every video shows the Guaranty logo at the beginning of the clip. The videos are funny and engaging and succeed in spreading Guaranty’s name.

Video Best Practices in Travel Marketing.

This article illustrates the startling increase of video marketing in travel, noting that travel-related video views rose by 118 percent over the past year. The importance of mobile video viewing is highlighted, as is the fact that more travelers are turning to the internet, and travel videos in particular, to decide their travel plans.


GoPro’s Viral Video Campaign Makes it Top YouTube Channel.

This article discusses the success that GoPro has seen by uploading videos and encouraging customers to upload videos. GoPro started their YouTube channel to promote their cameras, but soon found that they could utilize videos made by actual customers, who were making their own videos with the cameras. GoPro’s success shows that utilizing high quality videos made with GoPros is far more successful than making videos about the cameras themselves.

Shelby Eastern Approves $2,500 Marketing Video Project.

The Shelby Chamber of Commerce in Shelby County, Indiana, is making a movie about quality of life in the county, financed in part by the Shelby Eastern schools. The school district will pay $2,500 to produce the video, and in turn will own the video for three years. Internet traffic will direct to the Shelby Eastern website, and the school district will hopefully receive positive publicity.

The ALS Ice Bucket Challenge has raised $15 Million.

This article describes the ALS Ice Bucket Challenge — how it came about, and how it has raised so much money for the ALS Association. The “Ice Bucket Challenge” was initially started to raise money for any charity organization, but after a few people specifically donated to ALS and started the hashtag “#strikeoutALS,” the challenge became associated with Lou Gehrig’s disease.The challenge spread like wildfire (only much less, ahem, warm), with participants either dumping a bucket of ice water on their head, donating to the ALS Association, or both. Many celebrities became involved, and in just a few short weeks over $15 million was raised for the ALS Association.