Blog

Thursday - March 15th, 2012

Whether it’s safety training or customer service skills that you want to teach your employees, you have most likely put a lot of thought into your training video production needs. You have your training information in order and you just need to start shooting your video. But, wait. There are some things you should consider about the video production first. Many training videos fall short because some important issues are not considered during production. (more…)

Monday - March 5th, 2012

Last week Phil and I made a trip out to New York City. Our mission seemed simple enough – we needed to shoot some awesome stock footage and an interview the next afternoon. The key to this shoot was deciding what gear to bring (in order to give us the best interview shots) while also determining what items would be suitable for carrying around the city. (more…)

Monday - February 27th, 2012

In football, the term “Two-minute drill” is used to define the strategy in which a team uses to score quickly and efficiently. You have a finite amount of time to score and only one chance to do it. In video, we’re often presented with a similar situation: You have an impromptu interview with a celebrity and only a short period of time to set up before they show up (hopefully, more than 2 minutes). How do you execute? (more…)

Monday - February 20th, 2012

A great deal of planning always goes into any production. In fact, this step has a name: Pre-production (or Pre-Pro). This is where you sit down and hammer out all of the details of your production so when it comes time to shoot you have everything covered. And of course, everything always goes according to plan. HA! (more…)