Something we’ve been doing with our clients who need videos to support their virtual events, current initiatives, or company communications has been utilizing user-generated content. Although the look & feel may be different, it’s refreshing to see real, raw content in a time like this. Leaning into the user-generated feel is something that we’ve found to be comforting, engaging, and simply human.
To get the best quality, we often send our participants some form of lighting, audio, and camera-tripod gear. We’ve created a Self-Tape Production Guide that reviews how to frame a camera, get the best lighting, and even choose a killer shirt to wear. Our team helps participants troubleshoot, get set up, and record so they’re never in it alone.