Video Production During a Pandemic

As we said, we’re back on set! We’ve adjusted our production schedules, production processes, and have manned our crews with proper PPE and up to date guidelines to keep those onsite safe. Of course, things are different… but we’re makin’ it work.

To minimize the size of our crew, we provide video call links to our clients so they’re able to see everything that goes down via Zoom, and we have crew members monitoring the feed to track client questions and comments. We’re also able to utilize our office space in Alexandria as a production studio for an interview set up, b-roll, and other shoots as needed. Indoor filming is not always ideal in a moment like this, but we’re constantly adapting our COVID precautions to make sure it’s safe for everyone.

Filming outside allows for a safer environment and more space, as well as some beautiful views – mother nature am I right? Filming outdoors is a great precaution to take, and we do our research to avoid crowded areas and ensure quality airflow. And, we capture natural lighting, which looks good on everyone!

In some cases, it makes sense to show technology in your video and use it as a means to deliver your messaging. Not sure? We’ll explain.

In an organization that virtually meets and communicates already, interviewing your employees for a brand video through the computer screen might just be on-brand. Especially in a time where most of us are working remotely, it can be a great way to resonate with your audience, who are going through this with you. After all, we’re all in this together, one (or 20) Zoom call at a time.