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As Reel As it Gets: 2014 Reel Summit Highlights

Monday - August 25th, 2014

Written by: 522 Productions

As Reel As it Gets: 2014 Reel Summit Highlights

July 24th and 25th brought together video campaign marketers and production companies for the video industry’s most comprehensive gathering. The 2014 Reel Video Summit, hosted at the Hotel Nikko in San Francisco, featured panels and presentations with thought leaders in digital video marketing.

The diverse group of professionals attending the event shared one commonality: a passion for continual development and innovation in video marketing. Listening to top authorities in their field and participating in myriad breakout sessions allowed participants to leave with countless new ideas and inspirations. (more…)

The Not Impossible Lab, Powered by Intel, Shakes Video Marketing & The World

Saturday - August 16th, 2014

Written by: 522 Productions

The Not Impossible Lab, Powered by Intel, Shakes Video Marketing & The World

To change the world, businesses must care about more than the bottom line. In a recent video, healthcare research firm Not Impossible Labs and tech giant Intel partnered to illustrate the impact brands can have on others.

In “Project Daniel,” Not Impossible co-founder and CEO Mick Ebeling travels to the Nuba Mountains in Sudan to help children impacted by limb amputations. Armed with a mobile 3D-printing prosthetic lab – the first of its kind – Ebeling meets 14-year-old Daniel Omar. (more…)

Always Brand’s “Like a Girl” Campaign Makes Waves

Monday - August 11th, 2014

Written by: 522 Productions

Always Brand’s “Like a Girl” Campaign Makes Waves

One of the best ways a brand can get an audience on its side is to show it is on the audience’s side. This is exactly what P&G’s Always brand did in its recent “Like a Girl” video marketing campaign, which has spread its message far beyond the feminine hygiene products the company seeks to sell.

In the #LikeAGirl video, producers ask a group of young men and women to perform one or more actions – such as running, fighting, or playing a sport – “like a girl” would. The predictable – yet dismaying – behaviors that follow include a great deal of hair flipping, wrist flopping, and anemic running. (more…)

July 2014′s Hottest 5 Video Marketing Posts

Tuesday - August 5th, 2014

Written by: 522 Productions

July 2014′s Hottest 5 Video Marketing Posts

While sunnier, balmier days present the temptation to rest on one’s laurels, summer is a great time for companies to reinvent their brands and retarget audiences. Consumers come blinking out of the holiday onslaught in the spring, but by summer, everyone feels the height of their purchasing power once more.

When it comes to marketing approaches, text, audio, and images will catch attention, but video will command it. To reinforce the importance of video marketing further, here are a fresh crop of articles to expand and add to your expertise. (more…)