Monday - February 20th, 2012
There is always a great deal of planning that goes into any production. In fact, this step has a name: Pre-production (or Pre-Pro). This is where you sit down and hammer out all of the details of your production so when it comes time to shoot you have everything covered. And of course, everything always goes according to plan. HA! (more…)
Tuesday - February 14th, 2012
I wrote a follow-up blog entry for Reelseo.com recognizing some of the key things to keep in mind when shooting green screen interviews. But there’s a lot to keep in mind when using green screen. Once you have determined that it is the way to go for your project – how do you plan for it? Well, do not underestimate the importance of Pre-Production when shooting green screen. It’s easy in the chaos of planning a shoot to overlook these basic steps. But here are a eleven helpful hints to keep in mind when planning your green screen shoot:
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Monday - February 13th, 2012
I recently wrote an article for Reelseo.com extolling the benefits of using green screen for client interviews. This is primarily because we shoot a boatload of interviews, and inevitably during the initial conversations with our clients, the topic of using a green screen arises. Using a green screen provides a range of good creative options and makes a good, clean, professional video.
Here are some of the primary reasons to use green screen: (more…)
Sunday - February 12th, 2012
Ah. I wanted to get this out earlier in 2012. But, it is still the first….just February 1st.
In any event, video marketing is nothing new, but we are expecting big things on the horizon for 2012 in terms of how often video is used to connect with customers or grow a brand’s fan base. (more…)