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Spotlight Case Study: GoPro’s Video Campaign Takes YouTube by Storm

Friday - September 12th, 2014

Written by: 522 Productions

Spotlight Case Study: GoPro’s Video Campaign Takes YouTube by Storm

GoPro, the company responsible for the take-everywhere cameras that have become hugely popular with outdoor sports enthusiasts and others, has recently released a video marketing campaign that changed the face of advertising. Customers have taken it upon themselves to create their own videos and upload them to YouTube, making GoPro the most popular channel on the video sharing site. While GoPro started their channel in an effort to promote their technology, they never imagined their customer’s videos would act as such great marketing for the little cameras. (more…)

Top Five Video Marketing Posts From Around the Web – August 2014 Roundup

Friday - September 5th, 2014

Written by: 522 Productions

Top Five Video Marketing Posts From Around the Web – August 2014 Roundup

Each month, we find the Top 5 video marketing posts on the internet. This past month, there were a ton of examples of how powerful video marketing can be for companies and organizations. The most famous campaign was probably the ALS Ice Bucket Challenge, which you may have experienced yourself (we sure did). Below, check out the top five posts about video marketing from the last 30 days: (more…)

The Top 5 Trending Videos You May Have Missed in August 2014

Monday - September 1st, 2014

Written by: 522 Productions

The Top 5 Trending Videos You May Have Missed in August 2014

This month, many of the most popular trending videos were related to the ALS Ice Bucket Challenge, where people were challenged to either pour a bucket of ice water over their head, donate to ALS research, or both. While many of these videos have gone viral, there are several non-Ice Bucket Challenge videos you might have missed. The following videos were some of August’s hottest: (more…)

As Reel As it Gets: 2014 Reel Summit Highlights

Monday - August 25th, 2014

Written by: 522 Productions

As Reel As it Gets: 2014 Reel Summit Highlights

July 24th and 25th brought together video campaign marketers and production companies for the video industry’s most comprehensive gathering. The 2014 Reel Video Summit, hosted at the Hotel Nikko in San Francisco, featured panels and presentations with thought leaders in digital video marketing.

The diverse group of professionals attending the event shared one commonality: a passion for continual development and innovation in video marketing. Listening to top authorities in their field and participating in myriad breakout sessions allowed participants to leave with countless new ideas and inspirations. (more…)