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Sharing Branded Video: How to Enhance Video Consumption on Social Media

Tuesday - April 22nd, 2014

Written by: 522 Productions

Sharing Branded Video: How to Enhance Video Consumption on Social Media

Companies that produce online videos are considered more trustworthy by nearly 60% of viewers. [Where is this statistic coming from?] To further illustrate the value of video, approximately 95% of customers watched a video online in the past week alone. The combination of video and social media is ideal for brands seeking improved online exposure and lead generation. The total impact of video on customer retention and sales is significant, but which is the best social media platform for video? After reading this review of the top four, you be the judge. (more…)

Top Five Video Marketing Posts from Around the Web – March 2014 Roundup

Friday - April 18th, 2014

Written by: 522 Productions

Top Five Video Marketing Posts from Around the Web – March 2014 Roundup

March was a busy month for video marketers—industry leaders reviewed everything from the value of video marketing to outcome measurement, and one thing was clear: As marketers keep honing their craft to suit audience preferences, video is emerging as the preferred method of reaching customers. If you’re interested in utilizing video, these top five video marketing posts can help prepare your brand to tackle the rising demand for visual content. (more…)

Creating Value: How to Use Videos to Market Your eCommerce Site

Tuesday - April 15th, 2014

Written by: 522 Productions

Creating Value: How to Use Videos to Market Your eCommerce Site

For ecommerce businesses, video marketing is a powerful tool that increases interest and brand-customer engagement. Nearly 75% of customers are more likely to buy a product after watching a video, so branded videos for ecommerce sites have never been more important. Because video increases confidence in your brand and illustrates product value, it is ideal for customers at the beginning of your sales funnel. Virtually any ecommerce business can benefit significantly from adding these four video categories to their content strategy: (more…)

Top Five Trending Videos You May Have Missed – March 2014 Roundup

Friday - April 11th, 2014

Written by: 522 Productions

Top Five Trending Videos You May Have Missed – March 2014 Roundup

From real earthquakes to quakes of embarrassment, March 2014’s trending videos have been about capturing real-time events and tickling viewers’ funny bones. Here are the top five videos that emerged victorious this month: (more…)