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Spotlight Case Study: Old Spice

Friday - June 27th, 2014

Written by: 522 Productions

Spotlight Case Study: Old Spice

Perhaps the most effective marketing effort that has ever hit the web was Old Spice’s “Man Your Man Could Smell Like” campaign. The video, featuring a shirtless Isaiah Mustafa speaking in a confident and seductive manner, is ostensibly aimed at women. Of course, men also find the video entertaining. Many businesses wonder what strategies Old Spice employed in order to gain insta-fame with YouTube and television campaigns and how they find continued success with Twitter. (more…)

Spotlight Case Study: Coca Cola Happiness Phone Booth

Friday - June 20th, 2014

Written by: 522 Productions

Spotlight Case Study: Coca Cola Happiness Phone Booth

A few years ago, a video featured a Coca Cola vending machine placed on a college campus and was dubbed the Happiness Machine. This vending machine, instead of merely serving 20 oz. Coke bottles, also offered pizzas, flowers, balloon animals, 2 liter bottles of coke, and even a 6 foot long sub sandwich. The video became an instant hit. (more…)

Top Five Video Marketing Posts From Around the Web – May 2014 Roundup

Monday - June 16th, 2014

Written by: 522 Productions

Top Five Video Marketing Posts From Around the Web – May 2014 Roundup

Every month it seems there are new opinions on the best ways to conduct video marketing campaigns. For some time, the reigning wisdom was to follow the trend of viral videos, making marketing videos that would catch fire and be seen by millions of viewers. Since then, the sentiment towards viral marketing and all other video marketing ideas has changed once again. Below are the top 5 posts about video marketing from May 2014. (more…)

Top Five Trending Videos You May Have Missed – May 2014 Roundup

Friday - June 6th, 2014

Written by: 522 Productions

Top Five Trending Videos You May Have Missed – May 2014 Roundup

There are so many videos on the web that, mathematically, it would take 5 million years to watch all of the video data that’s transmitted over the web each month. But even with the massive amount of data out there, a short clip can be trending and viral within a matter of hours. Below are the Top 5 trending videos of the month: (more…)