OK. You get it. By now you’ve read enough articles, downloaded plenty of eBooks, and attended enough seminars that tell you video is the future of marketing. But, you might not know the best type or most relevant videos to produce. Or, maybe you’re having a difficult time convincing your clients or team what types of videos they actually need.
Luckily, video provides an essential form of communication because it is so adaptable. With the right planning, the content you capture interviewing folks about your company’s mission can support your Sales team; educate your clients about your services; rally an audience to support your cause, or bolster recruitment efforts.