The sudden move to remote working across organizations due to COVID-19 has thrust B2B sales personnel into action – making adjustments to the way they sell as B2B buyers ‘consumerize’, and as digital buying becomes an even more necessary function.
Since the beginning of the COVID-19 pandemic, we’ve seen B2B buyers accelerate the shift their buying preferences towards a streamlined, digital experience that allows them to place an order, inquiry, or purchase seamlessly online. It’s evident that B2B sales fundamentals at their core will be different after the pandemic, and companies are having to quickly adapt to align with new customer behaviors.
You may be asking yourself how exactly B2B sales personnel are shifting their tactics to improve their customer’s digital sales experience. Here are three tips we’ve found helpful as we do the same here at 522: