Video Marketing in Finance
Financial institutions offer interactive and hyper-personalized services, it only makes sense to include video in their marketing strategy. Video offers an effective way to authentically engage audiences, even more so than written text and other traditional advertising mediums. Connecting audio & visuals provides an immersive experience for the viewer, eliciting emotional connection, deeper understanding of messaging, and has proven to increase viewer engagement across mediums.
So, how can financial institutions revamp their marketing efforts by adding video? We’ve listed some tips below. Check it out!
Connecting with customers has never been more important. Financial institutions need to show their audiences they understand their personal financial needs, and that they’re there to help them achieve their goals – every step of the way.
HEAR FROM OUR CLIENTS. This year, we partnered with Andrews Federal Credit Union to help them send a message to their customers about what they’re doing to keep their institutions clean & safe during the pandemic. It was used to inform customers and helped their audiences feel comfortable & connected during such a turbulent, uncertain time. Check out the final product!
If you’re a financial institution looking to do that, give us a ring. We’re here to help.