Why We Explore New Camera Options In Video Production

At 522 we always seek new ways to tell stories. My favorite way to do this is with a camera.

It’s no secret that technology changes everyday. Camera systems are no different. Image quality, post-production options and functionality constantly evolve. At 522, we love to explore new camera options, find the best tool, and ultimately select the right camera for each project.

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Why it’s Important to Analyze New Cameras

Although we certainly have been effective using a few different cameras, we’re always looking to test new cameras. If you don’t consider new equipment, here’s what can happen:

  • Image quality doesn’t improve with ongoing projects
  • Footage can look outdated
  • Options become limited in post-production
  • The overall quality fails to keep pace with the industry

The Benefits of Using New Cameras

We stand behind getting the best possible image for your video. A better image gives us more flexibility with our clients’ projects. We have more flexibility in post-production and ways to move the camera. Newer cameras give us more opportunities with editing (i.e., color correction) and the ability to tell a better story. By using the latest cameras, we can select the best option for each project and deliver a final product that exceeds expectations.

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What’s the Latest Buzz on New Cameras?

The hot new items in our area of video production are the Sony F55, Black Magic Cinema Camera, and the Red cameras. In fact, I have already gotten to play around with these. We’re heading back to the rental house to conduct an intensive test and determine which upcoming projects might benefit the most.

Here’s a look at a recent camera test we did with a few of these cameras:

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