It’s no secret that video content has found a home on social media platforms. With the nature of constant updates, your text information could easily fall victim to the endless scrolling timelines. Luckily, some companies have found a successful way to break through the clutter: Video.
Creating and offering video content is more important than ever. People are more likely to watch a video then read an article, and this is especially true for younger generations. In fact, one third of all online activity is spent watching videos. Aside from just watching video content, people are sharing the content too. That is where social media platforms become vital any content marketing strategy.
The sharing power of Facebook, Instagram, Twitter, and other platforms of their likeness is the peak of value for companies. Whether it’s a share, like, or retweet, this engagement has the ability to transform unknown brands into major trendsetters and thought leaders.
You might think that linking to your video on your social profiles and posts is enough; unfortunately, it isn’t. Videos on social media perform better when they are native to the platform, embedded in content, and curated for each platform’s time restrictions.
Videos that are native to the platform you post them on generate more views, likes and shares. According to Forbes, videos that originate on Facebook on average experience 110% more interactions and 478% more shares. It has become increasingly more common for the same video to have hundreds views on YouTube, and a hundred thousand views on Facebook. The autoplay and loop features on Twitter and Instagram also increase engagement from viewers.
Embedding videos into your social media is the most effective way to generate engagement. People are more inclined to watch a video that autoplays on their timeline than click a link to an external page, even if that page is another social media site like YouTube.
Additionally, your content needs to be generated specifically for each platform. This may involve cutdowns in post production. The maximum lengths for videos are as follows:
- Facebook: 120 minutes
- YouTube:15 minutes (or more depending on channel status)
- Twitter: 140 seconds
- Instagram: 60 seconds
- Snapchat: 10 seconds
The importance of sending the right messages is still prominent, but now it is time to take a more in depth look into what channels we use to send those messages. Next time, think before you hyperlink.