As the Chief Operating Officer at 522, I’ve often been the first person a new client speaks with before starting a project. In fact, one of the best parts of my day involves working with our sales and marketing team to navigate these early conversations – because I enjoy learning about new companies, new marketing initiatives and new stories. What can I say, I simply get excited to start video projects.
Recently, I’ve noticed a trend with some of the introductory phone calls we get with customers. Rather than starting with a general list of requirements or a high-level objective, customers already seem to have a concept in place. This concept is sometimes a reaction to a competitor’s video. Or, it’s a derivative of a viral video on Youtube.
Although it’s awesome to have an inspiration and a concept, this can sometimes lead a company down the wrong path. Or, at a minimum, it limits the options available. In order to get the most out of video and tell the best story, you should start the video production process by asking the right questions.
Questions are very important to the storytelling process. It’s helpful to ask certain questions before contacting a production company or even during the discovery process. Here’s a series of my favorite questions that I like to use to in order to understand a client’s requirements and kickoff a project.
Before you start a project, ask yourself these questions?
Overall, I think it’s important to start with questions. By asking questions within your team and working through the answers with a production company, you can be confident with the story’s direction. Introductory questions and the resulting conversations ultimately help to define your audience and create a compelling story.