Spotlight Technology Company: MediaCore

Less than three years after its launch, MediaCore has become known as one of the “World’s Top 10 Most Innovative Companies in Digital Video,” according to Fast Company. While other brands are focused on “going viral,” MediaCore stays true to its roots in digital video and is committed to making secure video channels for individual entities. Seen as an innovative learning platform for use by schools, universities, and enterprises, MediaCore aims to bring quality education to the globe. Let’s take a look at how MediaCore started.

MediaCore Changes Gears

Started in 2011, MediaCore was launched with the goal of helping small and medium-sized businesses create a branded, secure video channel for use within an organization. Though the company’s product was useful, MediaCore quickly discovered their chosen market was highly competitive. As a result, MediaCore changed gears one year later and decided to pursue the education market, a decision that was encouraged after receiving $1.5 million in angel funding.

MediaCore Prepares to Innovate Education

With the company’s change in mission clearly defined, MediaCore made some strategic changes that led to its current success. Let’s take a look at them.

  • Pandastream. After changing direction, MediaCore needed to implement a video encoding platform that would enable the company to create an education-focused product. This cloud-based platform was acquired for its solid infrastructure, fast speed and reliability.
  • SchoolTube. Since launching in 2006, SchoolTube dedicates its services to over 50,000 schools. Because the platform is aligned with MediaCore’s goals, the company partnered with SchoolTube to help realize its vision of innovative learning.
  • Alan Greenberg. In one of MediaCore’s smartest moves, the company hired Alan Greenberg, the former Head of Higher Education for Apple’s Europe and Asia markets, to serve as its Director of Education.

MediaCore Benefits Students and Educators

Thanks to MediaCore, gone are the days when the rules of teaching were rigid. Now, MediaCore’s platform is implemented in schools, universities, and businesses to enhance the learning process and expedite retention. The company’s video creation and sharing platform offers benefits for both students and educators. Let’s take a look at a few examples.

  • Cross-device compatibility. MediaCore is compatible with Safari, Google Chrome, Mozilla Firefox, Internet Explorer, and Opera. Both students and educators can access content from iPhones, iPads, or Android devices.
  • Easily find, create, and share content. MediaCore’s product enables students to expedite the learning process with advanced search and sharing tools. Video can be created on-the-go and uploaded directly to the program for quick sharing.
  • Media library management. The program’s media library management tool allows educators to customize access to content, share content, and create media collections. As a bonus, MediaCore integrates with Google Apps, Active Directory, and more.
  • In-depth analytics. Unlike traditional web-based learning tools, MediaCore enables educators to monitor statistics regarding content access, student preferences, and activity related to a specific piece of content. This provides educators with insight into which pieces of content are most effective and helpful for their student population.

MediaCore Changes the Future of Education

As evidenced by the company’s acclaim, MediaCore is changing the way teachers and students interact, engage, and progress. The company’s unique team of designers, educators, and web developers combine their skills to create a one-of-a-kind learning experience promising to transform the future of education.

What do you think about MediaCore’s video-based learning platform?

Resources

Creating a video doesn't have to be complicated. Here are a few resources to help you along the way.

  • New to Video?

    A first timer's guide to
    producing video.

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  • How Much is
    a Video Worth?

    A complete guide to
    calculating the ROI of video.

    Get the Book
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