Interactive Video: The Future of Digital Storytelling

March 21, 2023

Remember those “choose your own adventure” books? Well, guess what, there is now a modernized version of these books and it involves video. Thanks to Vimeo, there are no more boring videos that you just sit through, now you can actually interact!

How does it work?

Interactive video creates a more engaging and immersive experience for viewers. They are able to explore different aspects of the video and take control of their viewing experience.

To create an interactive video on Vimeo, you can use Vimeo’s interactive video tools, which include a range of features such as quizzes, polls, and surveys, as well as the ability to create branching narratives. This allows viewers to choose their own adventure and take different paths through the video.

The interactive video even allows you to add clickable hotspots, buttons, and menus to your videos. You can even choose the timing and placement of these elements to ensure that they appear at the right moment in the video. That means you can make viewers feel like they’re playing a game while they’re watching your video. Think about it: you could create a choose-your-own-adventure style video where viewers click on different options to see different outcomes. The possibilities are endless.

Can you measure interactive video?

The main point of creating a video is so that (gasp!) your viewers engage and take an action throughout your video. While there are many videos that are released into the wild, not many of them have any way of measuring the ROI. Vimeo interactive allows you to see whether your viewers are actually engaging with your content.

You are able to track viewer engagement and interactions with the video using analytics. It’s like having a private detective watching your videos and reporting back to you on who’s clicking on what. You’ll know exactly what parts of your video are a hit and what parts need a little more work.

How to get started?

We are one of the few video agencies that are offering services to create interactive videos. Fortunately, we are one of those firms. Of course, since it is so new, interactive video is ever-changing and we will probably have more updates for you soon as it evolves. Until then reach out to us if you are interested in creating an interactive video for your business!

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