An incredibly important part of garnering community support for your nonprofit organization is sharing your mission, how it can impact communities, and why it matters to you and to your supporters. Video is the best way to share your story, compiling audio storytelling and video storytelling to create an immersive and connected experience for the viewer. This is a video that may become central to communicating your organization’s mission across many groups of people. Share it on your homepage, social accounts, and in any introductions you make for new members, staff or volunteers. Use video to make a memorable impression, and humanize your organization to further connect with your audience.