Understanding the Role of Digital Video Marketing

As more and more brands continue to focus on content marketing and other SEO considerations, brands that take advantage of video are able to distinguish themselves from the competition. Just as video defined itself as a top marketing trend in 2013, consistent statistics and analytics solidify the role that video will continue to play in any marketing strategy.

 

Why Video Marketing is Important

 

If you haven’t already invested in video marketing for your business, now is the time to do so. An estimated 1.5 billion unique viewers are expected to consume online video on a monthly basis by 2016. With the online market growing on a daily basis, it’s critical for businesses to take advantage of the opportunities that online video has to offer. Because video platforms such as YouTube and Vimeo make video sharing easy, consumers hungry for video content are already converging on these massive sites.

 

Furthermore, an estimated 73 million people in the United States alone watch mobile video on a regular basis. This highlights an ever-important segment in the video marketing community, as mobile users continue to redefine the way the web works. This figure marks a 20 percent increase from 2013, showcasing the importance of targeting mobile users through video. In fact, these same statistics show us that consumers are more likely to watch and share a video than to simply read a long block of text.

 

Other Forms of Marketing are Losing Their Charm

 

While email marketing won’t be going anywhere soon, traditional forms of online marketing are beginning to lose their luster. However, simply including a video in an email can increase click-through rates by as much as 96 percent. This is a testament to the power of video when all other forms of digital marketing are beginning to reach a saturation point with consumers. Plus, the growth of short form video content such as Vine and Instagram has made it easier than ever for brands to interact with their fans.

 

Increased Opportunities, Marketing Channels for Businesses

 

With live streaming options available through Google Plus, brands have the incredible opportunity to showcase live events such as conferences, special announcements, and product launches. Investing in video opens the doors to new marketing channels that didn’t exist a decade ago. Aside from improved click-through rates and the ability to stand out from competitors, brands now have the chance to positively define the user experience through video marketing.

 

Since videos keep users on your web pages longer, they’re more likely to convert. In fact, if a video can hold a user for up to 2 minutes on a page, the likelihood of a purchase skyrockets by 64 percent. Aside from these short-term benefits, perhaps one of the greatest elements of online video is how it enhances any existing SEO efforts. You see, video is just another form of content, and content marketing is the Holy Grail in today’s online world. By optimizing your video content and its metadata, you can ensure that your video has the biggest impact possible. With the help of a professional production company and promotional team, you can ensure that your video marketing campaign is a success.

Resources

Creating a video doesn't have to be complicated. Here are a few resources to help you along the way.

  • New to Video?

    A first timer's guide to
    producing video.

    Get the Book
  • How Much is
    a Video Worth?

    A complete guide to
    calculating the ROI of video.

    Get the Book
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