For years, annotations have allowed content creators on YouTube to harness the power of viewer interaction. As interaction metrics continue to improve on mobile media, there’s been a resurgence in the creative use of video annotations. Here are some of the most creative ways annotations have been used to create interactive videos.
Interactive videos give viewers the opportunity to determine how their viewing experience unfolds. In fact, there are some brands that create multiple endings to a video and allow the viewer to select the ending they want to watch. Regardless of your tactics, the more that you can drive engagement, the better the result will be for your brand.
Fortunately, an uptick in mobile video viewing continues to drive the popularity of interactive video and stress the importance of encouraging interaction with your fans. Interactive elements also boost subscriptions to YouTube channels and email marketing lists, which results in recurring views for future video marketing campaigns. Furthermore, if viewers respond positively to interactive video, they’ll be more likely to follow CTAs and may even share your video with their friends.
Remember, there is no one, right way to interact with consumers. What you want is the opportunity for them to respond to your brand and develop a professional consumer-brand relationship. Whether it’s through video content or your general marketing strategy, consumer interaction is critical to growing your business.
How are you driving brand interaction?
Creating a video doesn't have to be complicated. Here are a few resources to help you along the way.
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