Everyone is familiar with traditional and digital ads like the ones in Times Square, but technology is changing the way marketers are advertising by creating video walls.
What Are Video Walls?
Video walls a group of monitors placed on a wall for large video or image advertisements. Video walls can play one cohesive image across all monitors or play different images on each screen, all of which can be changed any time. This new advertising trend is the latest technology being used for digital marketing, and it’s slowly replacing static billboards and paper ad campaigns. You’ve probably noticed these popping up in shopping malls, business centers, restaurants and virtually every single trade show going on today.
Images provided by Kobby Dagan from Shutterstock
How to Use Video Walls Effectively
There are few things to consider before using a video wall for your business:
- Where will you place your video wall?
- How accessible is it?
- Is it in a targeted traffic area?
- Should you include different monitor sizes within your display?
Addressing these questions can help ensure a successful video wall ad campaign. For example, to determine where to place your wall, you must know your ads’ objective. If you want consumers to interact with your wall either by touching the display or using a mobile device, the display should be easy to reach and see.
Digital Marketing Is Flexible
Digital ads give your marketing department flexibility traditional options cannot. For example, traditional ads lose relevancy over time and are taken down and replaced – which means added printing costs. Digital ads, however, allow you to change your message any time. If they are strategically placed, there’s no need to take down and replace old advertisements.
Data Can Be Obtained Through Digital Marketing
Possibly the greatest advantage digital signage and video walls have over traditional ads is the fact that the signage itself can be used to gather data. With the proper software, digital signage can collect information to see if an ad is effective, track who’s engaging with the wall, and more. The information can then be used to create ads tailored to a target audience, allowing you to draw more customers to your business. A traditional marketing campaign can’t offer any insight into the people reading it or how they interact with it.
Images provided by Kobby Dagan from Shutterstock
The Future of Video Walls and Digital Advertising
The video wall market is expected to be worth more than $17 million by 2020 – an estimate that speaks to the power of this new technology. We should expect to see more video walls going up and more digital advertising around us in general. That’s why now is the time to start capitalizing on this new brand of marketing.
Everything moves faster in the digital age. Companies should get in on the ground floor of video wall and digital advertising for the best results.