After pre-production, production, and putting the finishing touches on your video project, it’s time to focus on video distribution and getting the highest ROI for your investment. Having a video distribution strategy is as critical as the strategy of creating the video itself. By understanding the top video distribution trends in 2013, you can ensure that your business gets the exposure that it deserves. Video distribution trends include:
- YouTube. While “vloggers” and the entertainment industry have dominated this video sharing platform, businesses are continuing to join the action. Instead of simply uploading a single video to YouTube, consider investing in a long-term video strategy so that you can release content on a regular basis. Why? Because brands that engage in regular content are able to build their own YouTube channels, which is a platform for them to share their message and content.
- Social media platforms. Chances are that your brand is already on Facebook, Twitter, LinkedIn, and other social media sites. If not, then what are you waiting for? Be sure to use your social media presence to boost the video once it’s released and to share it with your most loyal customers. Of course, if you have an email marketing campaign, it’s important to make sure that the video is shared with your subscribers as well.
- Embedding. One of the easiest ways to help a video get views is through embedding it on a website that’s already getting a lot of traffic. The most obvious choice is to embed the video on your own website, whether it’s on your home page or on a special page of its own. This will not only thrill your loyal consumers, but also provide an impressionable image for potential clients who want to learn more about your business.
- Video platforms. Aside from YouTube, there are other video platforms that brands are taking advantage of to promote their content. These platforms include Vimeo, SmartCut, Hey!Spread, OneLoad, and many more. While they don’t drive the traffic that YouTube does, these niche video platforms boast their own features and unique audiences.
Of course, no matter where you upload your video or how you decide to promote it, the reality is that the virility of your video is only as good as the content itself. In other words, if you want your video to sustain a significant amount of views in the long-term, then the quality of the video has to be up to par. This is why it’s absolutely critical to not only invest in professional productions, but have the same team guide you through the entire creation process as well, ensuring that every component of your video marketing campaign is consistent and reflects exactly what you want.
If you’re not already investing in video, then it’s time to do so – and even if you are, you might want to consider boosting your video efforts. Remember, Cisco is now predicting that the online audience for video consumption will reach an astounding 1.5 billion unique viewers by 2016. With so much traffic available today and so much more in the near future, how is your brand positioning itself to take advantage of this trend?