Video marketing is already making waves in 2014. With 80% of brands planning to concentrate on adding video to their marketing strategy this year, it’s no surprise that January 2014 witnessed a global increase in video marketing competition. Top brands made use of current events, such as the Olympics and the upcoming Super Bowl, to spread their message to targeted audiences worldwide. Let’s take a look at the top five video marketing posts from around the web.
One of the videos topping YouTube’s charts, P&G’s “Thank You, Mom” has earned over 12 million views, rising above similar brands’ video marketing attempts. In this video, P&G effectively targets moms across the globe by using their production to outline the stages of growth, motherhood, and success. As a major sponsor of the Olympics, P&G took this opportunity to bring tears to the eyes of proud mothers everywhere, especially those whose children are athletes. Check out the tearjerker below, but grab tissues first.
2. Arnold Schwarzenegger
With over 13 million views since its release, Arnold Schwarzenegger’s “Arnold Works at Gold’s” prank has gone viral on YouTube. In this video, Arnold Schwarzenegger, while wearing a disguise, teams up with After-School All-Stars to prank gym members on camera. Created to gain publicity and support for the organization, “Arnold Works at Gold’s” will help raise money for After-School All-Stars, a program that brings after-school programs to children in 14 U.S. cities. Check out Arnold “in disguise” at Gold’s Gym below.
Early in January, Duracell launched a web-only video entitled “Trust Your Power” featuring Derrick Coleman of the Seattle Seahawks. The video portrays Derrick Coleman as a hearing-impaired child who, at a young age, was discouraged from pursuing his dreams of becoming a professional athlete. Duracell’s motivational advice, “Trust Your Power,” is paralleled with Derrick’s determination to achieve his goals. With over 11 million views, Coleman’s inspiring story and Duracell’s brand are permeating news feeds with this 60-second video marketing post.
Members of the NBA’s Miami Heat championship team took a trip to the White House in January to film a promotional video for the First Lady’s “Let’s Move” health and fitness campaign. Though it starts out as a seemingly normal interview about the benefits of eating healthy foods, “The Miami Heat at the White House” video went viral mainly because of First Lady Michelle Obama’s slam dunk in the background. Check out why over 3 million viewers can’t get enough of the First Lady’s dunking skills below.
YouTube isn’t the only platform seeing an increase in video marketing posts in 2014. Vine, a hub of 6-second visual creations, is also gaining popularity among top brands. Wisely, eBay appealed to millions of customers suffering from this year’s bitterly cold winter season with its artfully created Vine video depicting a steaming French press and three welcoming cups of coffee. The video’s caption, “Escape the cold with coffee at home,” promotes the company’s recently launched same-day delivery service.
Video Marketing in 2014
Based on the strikingly high number of video marketing posts emerging thus far, 2014 is shaping up to be an interesting year for many top brands.
What other video marketing posts have you enjoyed so far in 2014?