First of all, let me say that I’m not going to rant about Republican or Democrats here. I don’t plan to bring my personal preference into this post. What I do want to highlight is the use of video within this 2012 Presidential election and how it makes an impact. I want to demonstrate how video has come a long way since the first television debate between John F. Kennedy and Richard M. Nixon in the 1960 campaign. Video is used to hit on all of the emotions the country is feeling at this time (desperation, hope, ambition, sadness and even humor).
The genesis of this post came out of an article I found on AllThingsD.com about the T4O “Innovator Series.” The article highlighted the series of videos produced by the Technology for Obama group. So, I wanted to gather a list of videos produced around this campaign to demonstrate how this medium, specifically web video, has moved to the forefront for each of the candidates. Here’s a rundown of some interesting video content you should checkout….if you haven’t already.
We know how much of an impact the web had on the 2008 election. Now, more than ever, it is important for a candidate to have an engaging and interactive web presence. Each of the Presidential candidates have focused on using the web to communicate outside and in support of their normal campaign activities. On each of the candidates’ websites, you’ll see video featured prominently. Video is used to setup the major initiatives and plans that each of the men have for our country.
The media plays a huge part in the campaign. Large organizations have setup dedicated pages for the campaign. Here’s a quick list of websites that curate 2012 Presidential election videos:
In the midst of a heated campaign, there have been instances of humor. In fact, I really enjoy when the candidates can take a breath and smile….genuinely. Here’s a few sites you should checkout to have a laugh as you ponder who you are going to vote for (if you’re still undecided).
I don’t care who you are or who you are going to vote for, video has the power to connect all of us.
Creating a video doesn't have to be complicated. Here are a few resources to help you along the way.
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