First of all, what is an explainer video? Explainer videos can be viewed as marketing tools used to explain a product, service or concept in a simple and straightforward manner. More often than not, explainer videos are developed using animation, dynamic text and other motion graphics. Explainer videos have become really popular lately for several reasons:
Differentiates Your Business from the Competition
If your business cannot define a unique selling proposition to set itself apart, then you’re not likely to hang around too long. For relatively two equal products or services, the business that can grab consumer attention and explain their product or service better is often the one that prevails in the marketplace. Explainer videos allow you to grab your audience’s attention through moving images, animation, text, voiceover and music. With an animated video, you can safely leave that PowerPoint presentation behind.
Focuses on the Benefits
Consumers make purchases based on the benefits of a product instead of the features. They choose the product or service that does something they perceive to be better than the alternative. A consumer buys a clear, high-resolution picture compatible with digital signals rather than just an HD television set. Fundamentally, the features of the TV set are what make the benefits possible, but it is the major benefits that really make the sale. Explainer videos allow you to quickly highlight the benefits of your product and give your audience what they are looking for.
Simplifies Your Product or Solution
Let’s face it, we’re all inundated with information these days. Customers are constantly navigating through slide decks, white papers and other complicated material to find a solution. An explainer video allows you to develop a presentation that gets to the heart of your company’s solution. A short, animated video can immediately answer your audience’s questions and alleviate their pain points.
In many scenarios, your product or solution might not be tangible. There are many companies that don’t produce “widgets.” In these situations, explainer videos are useful to illustrate an idea and present concepts. In particular, we’ve seen a high percentage of technology companies lean on explainer videos to quickly describe how their solutions work.
Ultimately, an explainer video should lead the customer to a purchasing decision or to more in-depth information. Use explainer videos to engage your audience and differentiate your company from the competition. Checkout a few of our animated videos for ideas and let us know if you have any questions.