Regularly uploading video content is one of the best ways to keep consumers engaged and to continue driving targeted traffic to your website. However, if you regularly invest in content and video marketing, then you understand how challenging it can be to keep your regular uploads interesting. In fact, there may be some points where you feel as though you’ve said everything that needs to be said. When it becomes difficult to find a new spin or angle for content, it’s easy to feel like you’re becoming redundant and aren’t adding any new content of value.
By adding variety to the types of videos you create, you can ensure that your content is always new and fresh. This keeps consumers and fans engaged and will help you continue growing your online presence. Types of videos to create include:
- Livestreaming. Whether it’s through Google+ or some other video hosting platform, hosting a livestream event is a great way to encourage user interaction. Whether you’re answering questions, showcasing how to use a product, revealing new product lines, or hosting a press conference, a livestreaming video is an incredible way to keep users engaged. Furthermore, Google+ allows you to record the video and upload it onto YouTube once the broadcast has ended. This ensures that those who weren’t able to watch live can still watch the content!
- Music videos. Creating a music video takes an incredible amount of time investment, creativity, and preparation. However, the results and increased chances of the video going viral are definitely worth it! To create a music video that promotes your brand, be sure to create a team of musicians and lyricists to come up with a catchy tune first! After all, you can’t film a music video without a hit song! Remember to brand and build brand awareness as many times as you can through the lyrics and visuals.