We all know about YouTube. We also probably know about YouTube’s latest commitment to premium content channels. But, have you heard of Youtoo? Is it the “next big thing?”
Youtoo is a new social TV network that adds a layer of social interaction and bridges content between the Web, television, and mobile devices. The social TV network is being launched by Mark Burnett, the famed producer behind popular shows such as Survivor, The Apprentice, and The Voice.
With all of these new developments in “Internet TV” technology, what makes Youtoo stand out in the crowd? Well, a couple of things:
So, are these four things going to be enough to make Youtoo the next big thing? Well, I’m not too sure yet. In my opinion, the “fame spots” are the weakest component here. From a normal viewer’s perspective, “fame spots” are 15-second webcam snippets from people you don’t really know — not sure how interesting that will be in the end. I can see how these may offer some outrageous moments, but I anticipate a large volume of content that is less appealing than a :30 spot. On the other hand, the original web series may prove to be interesting as this is truly a bridge between web, social, and tv. The content is spread across all of the channels and offers viewers the ability to engage in real-time.
At the end of the day, I’m excited to see how things are progressing and the line is blurring between traditional television and the Web. I’m all for it and will continue to be on the lookout for the next big thing.
Check out Youtoo’s overview video below.