Traditional advertising is dead. Whether it’s on YouTube, TiVo, or anywhere else, consumers refuse to pay attention to anything that looks or sounds like an ad. This is why it’s so crucially important to focus on content marketing in your videos, and share your videos on social media sites like Facebook, Twitter, and YouTube. Think about it: when you’re watching a television program on TiVo, you forward through all the ads. But on Facebook or YouTube, you willingly look up videos that interest you.
So why does this matter? Because the sooner you realize that social media trends have a direct effect on video marketing, the sooner you can take advantage of what social sites have to offer. By creating a powerful synergy between your video content and social marketing, you’ll be able to increase the reach of your brands. Social media trends that you should consider include:
Short form content has influenced video marketing in that videos now have to be shorter than previously created. If you insist on a longer video – which is completely fine – then you’ll benefit from investing in a professional editor who can help your video seamlessly flow from one segment to the next.
Don’t forget that YouTube is a social network that boasts over 800 million active users. Just as you would engage consumers on Facebook or Twitter, remember that YouTube should be treated as social media site as well. Furthermore, whenever you release a video, coordinate to promote the video on all your platforms at once. When your social media marketing is in synergy with its other components, you’ll find that your efforts are more seamless than ever before.