Let’s face it – most federal program communication produces the excitement level of a printer running out of toner. But it doesn’t have to be that way. Video, when used correctly (and not just because someone said “I want it to go viral”), can help federal agencies connect, clarify, and compel – whether you’re briefing internal teams, reaching out to the public, or getting stakeholders to finally read past page two of your report.
At 522 Productions, we’ve spent years helping federal agencies tell complex stories simply, beautifully, and without violating any procurement laws (you’re welcome).
So, here’s how video can give your communication efforts a lil’ bit of an upgrade.
1. Video Makes Complex Things… Less Complex
You’re trying to explain a multi-phase clean energy project funded through two appropriations that involves six offices and three countries. That’s not a PowerPoint you find on Box… it’s a migraine.
Video helps you turn that mess into something people can actually follow. Through motion graphics, animated explainers, or interview-driven storytelling, you can distill complex information into something that feels less like an IRS form, and more like a story.
Basically, a well-told video gets you more buy-in, and fewer blank stares.
2. Internal Teams Actually Watch It
Need to onboard field staff? Roll out a new procurement policy? Explain cybersecurity protocols without everyone dozing off?
A well-crafted video delivers consistent messaging, cuts through email clutter, and gives your internal teams a reason to not delete another file named “final_Report_wehope_final_v8(2).pdf.”
You can reuse and refresh content without reinventing the wheel every quarter.
3. You Can Reach the Public Without Sounding Like a Government Form
The public doesn’t speak in CFR citations. They want to know what your program does, why it matters, and how it helps them. Whether it’s showcasing community impact, increasing transparency, or explaining how tax dollars are used – video bridges that gap.
And no, it doesn’t have to be a Hollywood production. (Though if you want a slow motion helicopter shot with an explosion tossed in there, I mean… we know people.)
4. It’s Accessible, Trackable, and… even better: Compliant
Video content can (and should) be 508-compliant, captioned, and tailored for diverse audiences. Whether it’s multilingual voiceover or plain-language scripting, we’ve done it – and we make sure your content is more inclusive than your last interagency memo.
And with the right platform, you can actually track who’s watching and where they drop off. So you know what’s working… and what’s just background noise during lunch.
5. It’s Not That Hard to Procure (We Promise)
We know what you’re thinking: But we’re federal. Can we even buy video?
Yes. Yes, you can.
We would know. 522 Productions is on GS-07F-0644W (for those of you keeping score at home), and we know our way around contract vehicles, and have we’ve worked with agencies like the Department of Defence, Department of Energy, Department of Agriculture… and so many other Departments who love acronyms as much as you do. We’ve got past performance, a SAM profile that won’t scare you, and a team that’s fluent in translating gov-speak into creative.
TL… DR?
Basically, video is the Swiss Army knife of program communication.
Use video to simplify. Clarify. Connect. And maybe – just maybe – make your next report actually get watched.
And if you want help? You know where to find us. Feel free to drop by Alexandria, VA… But it’s probably easier for everyone if you just click here.
522 Productions: We make videos that don’t just inform – they get results. Even in federal spaces. Especially in federal spaces.