Creating and successfully marketing a viral video is the dream of every video producer, yet very few can achieve that status. While incorporating the following elements into your company’s next video won’t guarantee a viral smash, it will certainly improve your chances of getting noticed and make the video more effective for those who do watch it. Businesses must remember that video creation for online marketing is still in its infancy. YouTube and the general boom of the internet has only been in existence since the early 2000’s, so we are still very much in the pioneering stages of this marketing platform.
Whether your marketing team decides to pursue a full blown production or a simpler video, these elements add depth and likeability to your video.
The goal of creating a video shouldn’t be to go viral. Going viral is a bonus. Something that comes after creating a quality video. Before beginning the video creation process, determine what it is you want the video to accomplish. Is it a tutorial? Will you explicitly promote a product? In other words, these elements cannot help the video unless the purpose of the video can stand on its own.
Since approximately 80 percent of the U.S. internet audience watches at least 1 YouTube video on a daily basis, consider uploading the video to YouTube and pursuing an established channel. Many businesses opt to upload to Vimeo or to their existing social profiles such as Facebook. Though these are wise decisions, businesses that ignore YouTube altogether miss out on potential free traffic.
Has your business gone viral?
Creating a video doesn't have to be complicated. Here are a few resources to help you along the way.
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