My career started at a young age when I quit my job as a receptionist for an independent entertainment lawyer in Cleveland, OH, to take a chance at video production in Washington, D.C. Everyone thought I was crazy, but I packed my car anyway and headed south.
Because of these amazing places, I’ve been introduced to new industries, big ideas and global concepts, all of which shaped the person I am today. I brought it all home to 522 Productions, where I have been serving since 2009 as our Senior Producer and Project Manager.
I’ve learned that, from initial concept and budgeting all the way through post-production, success or failure depends largely on the producer properly managing the project. Experience in this field does not come overnight. It is born out of long years of creative and technical know-how, and above all, a love for the job. I am happy to say I still have the same joy balancing casting calls, Excel spreadsheets, and production schedules as I did when I started my journey in 2001. At 522, every day is a new journey, and I will continue to grow individually and with each of our clients by focusing on what matters to them.
Oh, and if you’re interested – on a personal note, I am a proud mom of two [insert superlative here] daughters; a devoted wife; a wanna-be yogi; a lover of wine, chocolate, cooking; and a huge fan of Notre Dame football.
Relevancy: Connecting with your audience is vital. But if the story is not relevant or relatable, then the video will be lost in the ether of the Internet. The finer, more focused details matter if you want to communicate your story effectively.
Inspiration: Inspiration can come from anywhere. Listen to the birds. Talk to people. Go for a walk. Take a nap. There are countless sources of inspiration; you just need to turn on your receptors and let life guide you. As a working mother of two, I lose sight of this all the time. It takes effort and a lifetime of practice to tune in and find inspirations. The main point is to always think outside the box.
Impact: Everyone has a story to tell, but have you ever thought about how your story impacts the viewer? Impactful videos build relationships and create community collaboration, which acts like an online referral system.
The King and I, Bill Cosby Himself and Brave (my favorite Disney movie so far)