Penn State - 522 Productions Penn State - 522 Productions

Penn State: Unrivaled

When a school is rocked by a scandal, it’s time to remind alumni what’s so special about their roots.

Penn State had recently experienced a shocking scandal that rocked its fan base to its core. The university sought to create a brand video that reminded their audience about their shared passion for their football team. We partnered with a Maryland advertising agency to capture the experience of game day to rekindle the fire in that base, and ignite the desire to return to supporting their beloved university.


Washington, D.C.


109 sec