The top 3 options for embedding video on your website

Nearly all videos we create at 522 are distributed on the web….in some capacity. So, many of our customers ask us how to embed video or integrate video within their website. Depending upon the requirements, there are simple and very complex ways to distribute video on the web.

In this blog post, we wanted to highlight a few ways to embed videos on your website….quickly and efficiently.

Embedding video – what are some of my options?

  • JW Player – developed by LongTail Video, this player has both open-source and commercial options available. It supports playback of any format the Adobe Flash Player can handle (FLV, MP4, MP3, AAC, JPG, PNG and GIF) and now supports HTML5, too. The solution offers a range of customization options, plug-ins and other add-on features that can really add value to your website.
  • flowplayer – this solution is also available for free and provides a way to quickly add video content to your website. The flowplayer can be customized through html, css and javascript – which is a big benefit for those looking to create a more custom “look and feel.” flowplayer also is available in commercial versions, which allows you to remove the watermark and provide your own branding.
  • Video JS – this option derived from the HTML5 requirements and provides options for Flash fallback and HTML5 embedding. Similarly, Video JS can be customized to fit in with the overall “look and feel” of your website content.

Right now, we feel those are the top choices for embedding video on your website. Even though there are options like YouTube, Vimeo and other platforms, these solutions allow you to control your content and host the videos where you like. We’ve used all three of these solutions in the past. We have customized these players and assisted our clients in using them on their websites.

In the future, HTML5 will definitely present additional alternatives. But for now, you have to be prepared to showcase your videos using Flash, HTML5 and a host of other formats.


Creating a video doesn't have to be complicated. Here are a few resources to help you along the way.

  • New to Video?

    A first timer's guide to
    producing video.

    Get the Book
  • How Much is
    a Video Worth?

    A complete guide to
    calculating the ROI of video.

    Get the Book
Get a custom quote tailored to your video needs.
We'll guide you through the process and
partner on your visual content needs.