Kimberly McFarland

My Focus

Authenticity: I strive above all else to tell authentic stories. To do this requires building an environment of trust, empathy and listening. Whether I work on client projects or on a character-driven documentary, finding the story that rings true to both the subjects and viewer is my driving focus.

Simplicity: When you follow a challenge back far enough, the root tends to be quite simple. As a focus, simplicity is about finding what is essential to the story and leaving the rest. Distilling the elements into pieces that only add value create powerful narratives that allow audiences to feel and connect without confusion or clutter.

Dedication: Film and video don’t get produced on a whim. They require planning, patience, follow through – even grit. Exceptional storytelling requires you to step outside of your comfort zone constantly. To be able to do that day in a day out, one needs more than just passion alone. Dedication means waking each morning and reaffirming the relentless pursuit of mastery in my craft.