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Sunrise Senior Living

The
Challenge

Sunrise Senior Living provides resident-centered care and builds communities with the special touches of home. Based in McLean, VA, the company serves over 30,000 residents in communities across the United States, Canada and the United Kingdom. The organization wanted to find a way to highlight the dedication and overall care the company takes with residents’ homes.

The
Connection

One of the innovative programs Sunrise Senior Living implements is a design competition. Based on residents’ submissions, the winner gets an opportunity to participate in a makeover with renowned interior designer, Emily Henderson. Our team worked with the company to capture the excitement and overall process of a recent resident’s makeover.

The
Focus

Our team focused on working with Emily Henderson throughout the design process. Our crew became a part of the process and captured visuals every step of the way. A small footprint allowed our team to really immerse themselves within the living spaces and document the project from start to finish.

The
Result

The project allowed Sunrise Senior Living to capitalize on the innovative designs of Emily Henderson and demonstrate how the company makes a strong commitment to their customers’ living environments. The video content was distributed on the company’s website and in other social channels for promotional purposes.

Our team had a blast working with Emily and Sunrise on this project. What a terrific experience!

Chad Vossen

Chief Creative Officer